Chinese cars beam at Bologna Auto Show (ITALY)

Chinese cars are beaming at the ongoing Bologna auto show in Italy. They're catching the attention of European customers with their cheaper prices, and good quality. Chinese auto makers are also taking this opportunity to expand their overseas markets.

As one of the largest European auto exhibitions, Bologna auto show is attracting audiences from around Europe. Many are showing interest in Chinese home-grown cars. While for the Chinese car exhibitors, the auto show is providing an opportunity for them to enter the European market.

Board Chairman of Zhejiang Gonow Auto Miu Xuezhong said:"We want to further expand into the overseas markets, by first entering the Italian market, and then branching into the rest of Europe. After that, we'll target North America."

Generally, Chinese motors enter the European market through two ways. One is to cooperate with local dealers as their OEMs; the other is to find local agents for their own brands.

Tags: chery geely nanjing hafei zhonghua SAIC lifan