China Local-Own Brand
Copy Car Models Introduction
Secretariat of CPCA (China Passenger Car Association)
1
Confidential
Summary
  • Background
    • – We studied involved 30 local-own copy car models, including 15 copy sedan models, 12 copy SUV models, 1 copy MPV
    model and 1 copy concept car model related to 17 local-own brand OEMs
  • Key Points
    • – Most copy car models imitated ‘exterior and interior’, the trend will continue for
    several years
    大多数模仿车型以模仿外观造型为主 , 此种趋势近几年仍旧继续
    – 66% copy car models imitated Japanese and Korean volume car models
    被模仿的车型以日韩车系的主流畅销车型为主，约占总体的 66 ％
    – Clearly some domestic-branded OEMs are lacking of strong R&D ability; imitating
    overseas volume models for cost-cutting seems to be a perfect ‘shortcut’
    非主流自主品牌企业缺少研发设计能力，故凭借模仿国外畅销车型来降低研发设计成本
    – More than 80% local branded SUVs imitated overseas SUV models more or less
    80% 以上自主品牌 SUV 都有国外 SUV 车型的 ‘ 影子 ’
    2
    Contents
  • Introduction
  • Local-Own Brand Copy Car Models Introduction
    • 1. Copy Sedan Models Introduction
    2. Copy SUV Models Introduction
    3. Copy MPV, Sport Car and Concept car Models Introduction
    Â Ctrl +L for full screen review
    3
    Note: Similarity Score
    • We define particular part of car model a percentage mark in order to get a unified grade
    • Overall score totals 100(%), which is the sum of particular part marks. Each of them is
    described in detail as follows
    Parts
    Similarity (%)
    Front
    30
    Exterior
    Side
    10
    Rear
    20
    Interior
    20
    Engine & Platform
    10
    Dimension
    10
    Total
    100
    we give 80% of total mark to exterior and interior parts; since the imitation of Engine & Platform and dimension are not obvious, which will take 20% of
    the total scores
    4
    自主品牌模仿车型——轿车
    Local-Own Brand Copy Car Models - Sedan
    5
    自主品牌模仿车型—— SUV
    Local-Own Brand Copy Car Models - SUV
    6
    自主品牌模仿车型—— MPV 、跑车及概念车
    Local-Own Brand Copy Car Models - MPV, Sport Car, Concept Car
    7