: BYD and Daimler form Denza EV brand
martin_krpan 03-02-2010, 09:50 AM March 2, 2009
Daimler AG and BYD Co., the Chinese carmaker backed by billionaire Warren Buffett, will jointly develop an electric vehicle to be sold in China, the world’s largest auto market.
Daimler, the world’s second-largest maker of luxury cars, and BYD signed an agreement to set up a “comprehensive” technology partnership to develop electric vehicles for the Chinese market, they said in a statement dated yesterday. The carmakers plan to develop a model that will be sold under a jointly owned new brand, they said.
BYD rose the most in almost three weeks in Hong Kong trading after the announcement. The Shenzhen, China-based battery maker entered the automobile market in 2003 and may benefit from Daimler’s experience in vehicle making, while Stuttgart, Germany-based Daimler plans to take advantage of BYD’s battery technology to help boost Chinese sales.
“The alliance will benefit from BYD’s expertise in batteries and Daimler’s strengths in traditional vehicles,” said Frank He, who rates BYD shares “buy” at BOC International in Hong Kong. Still, BYD’s electric-powered vehicle division isn’t expected to contribute significantly to company profits for at least two years, He said.
Daimler said last month it will focus on cleaner technologies to take global market share from rivals Bayerische Motoren Werke AG and Volkswagen AG’s Audi brand.
China Growth
BYD rose as much as 5.4 percent to HK$66.50 and traded at HK$65.25 as of 11:39 a.m. in Hong Kong.
The company was China’s sixth-biggest car manufacturer by sales last year. BYD, 10 percent owned by Buffett’s Omaha, Nebraska-based Berkshire Hathaway Inc., introduced a plug-in hybrid car in December 2008 and said in January it will sell an electric car in the U.S. this year.
China’s auto market grew to 13.6 million units in 2009, surpassing the U.S. for the first time. While overall passenger- car sales in the country grew 53 percent, BYD’s deliveries jumped 160 percent to about 450,000 vehicles, Chairman Wang Chuanfu said in January.
“China has the potential to be among the world’s largest markets for zero-emission vehicles,” Daimler’s Chief Executive Officer Dieter Zetsche and BYD’s Chuanfu said in the joint statement.
Daimler, founded in 1883, plans to introduce an all- electric version of its Mercedes Benz A-Class this year, according to today’s statement.
BYD signed a separate electric-vehicle agreement in May with Volkswagen, Europe’s largest automaker. Volkswagen and BYD will explore cooperation in areas including hybrid cars and lithium-battery powered electric vehicles, the Wolfsburg, Germany-based automaker said in a May 25 statement.
“It is a good strategy for BYD to have this rechargeable battery technology used by a full spectrum of car partners, from the low to high end, outside of China,” said Scott Laprise, an analyst at CLSA Asia Pacific Markets in Beijing. Laprise rates BYD “buy.”
http://www.businessweek.com/news/2010-03-01/buffett-backed-byd-daimler-to-form-china-electric-car-venture.html
Rally Red Lancer GTS 03-02-2010, 10:35 AM Good news for those of us interested in BYD and their new all-electric, the e6.
[Bayerische Motoren Werke AG] And this marks the first time I've seen what BMW stands for, too. That's the really important news here.
Just kidding.
jmsteiny 03-02-2010, 11:13 AM Hehe................the translation for "Bayerische Motoren Werke" is 'Bavarian Motor Works", but I do not know what the 'AG' stands for. I also see the 'AG' after the Daimler name as well, so I assume it's connected somehow with German corporations (such as the term 'LLC' for many american companies).
As far as BYD and Daimler deciding to co-op on a new model, the big news for me here will be the formation of a new BRAND - will this be a focus of Daimler, or of BYD? Will it be marketed as a "foreign" technology car? Will it have Daimler's (or Mercedes) name attached to it? How much will BYD be involved with this other than technology sharing? Lots of questions here, looking forward to hearing about this new BRAND in the near future. The introduction of a electric version of the Mercedes A class is also interesting, but I think it will be even more overpriced than the gasoline version (I've seen them in Hong Kong a lot - cute but way too much money for what the car is). Besides, the idea of a sub-compact Mercedes (at least for me) is kind of a oxymoron!:lol:
Rally Red Lancer GTS 03-02-2010, 10:16 PM jmsteiny-I believe that AG stands for auto group in both instances. Also, along the lines of your comments above, I think that the two together will put out separate BYD and Daimler all-electric automobiles, with their separate nameplates, using the best of each other's ingredients. That has me flat out excited, because for me it's between the Mitsubishi i-MiEV all-electric and BYD e6 all-electric for my first all-electric car. This has got to be construed as good news for those like us, huh?
logan 03-03-2010, 07:56 PM Ask the germans about vgerman :rolleyes: AG stands for Arbeits Gemeinschaft
Work Community / and or Work Partnership
Logan
Rally Red Lancer GTS 03-05-2010, 09:34 PM Same difference. Right?
dragin 03-06-2010, 08:45 AM Actually the suffix AG has nothing to do with autos, and is a general term standing for aktiengesellschaft, or joint stock company, publicly traded.
It seems almost as common as Inc. and Corp. in the U.S. and Ltd. elsewhere.
GmbH which is seen alot nowadays, would be the German equivalent of LLC.
Siemens AG is a very old company for which the German John Rabe worked. He's still a hero in China today. I suppose Volkswagen-China owes a lot of thanks to him for his early friendship with the Chinese people.
dragin 03-08-2010, 09:01 AM Daimler's tie-up with BAIC never grew beyond building Daimler's own models. Daimler's tie-up with Fujian Auto hasn't grown beyond building a few Daimler van models.
Now let's see where this Daimler-BYD venture will go...
A look at the quality of some BYD models makes it clear that they need the coachbuilding skills. By the same token BYD has a lot to offer Daimler in the battery department.
But can Daimler convince BYD to stop and think again about its planned foray into the American market as early as this year?
Rally Red Lancer GTS 03-08-2010, 10:13 PM dragin-who knows if BYD is really ready to introduce here in da States. You'd have to wonder. I am pulling for BYD though to get the e6 here in good shape. My biggest concern is if they're telling us the truth about range(249 miles!!).:nono:
green car driver 03-10-2010, 06:18 PM I was at the BYD press conference in Geneva. From what I understood, the plan is to conceive an all new electric car for the chinese market. BYD would engineer the electric drivetrain, Mercedes would engineer the car around it, and they would build it together in China.
Since the chinese market is the biggest of the world, there is no plan at this time to sell that car anywhere else.
dragin 03-10-2010, 08:59 PM dragin-who knows if BYD is really ready to introduce here in da States. You'd have to wonder. I am pulling for BYD though to get the e6 here in good shape. My biggest concern is if they're telling us the truth about range(249 miles!!).:nono:
If we can agree that being ready would include a recognized good track record of the model in China, then I think BYD is not ready Red Rally.
As for that lofty "range" figure, well at the Detroit show in January, it had been revised downward to 205 miles. And since there are no standards yet for these EV specs we do not know what driving conditions will produce this range.
It's interesting to note that the e6 model weighs in excess of 5,000 lbs.
If you are interested Red Rally it might be a good idea to wait for the one that Daimler is willing to put their stamp of approval on.
Green Car Driver, thanks for that first hand info about BYD's press conference.
green car driver 03-11-2010, 12:33 PM As a new car manufacturer, BYD has a lot to learn, and that's only normal, but I guess they can compete on price. I've been told the E6 has more than 800 kgs of batteries. That battery pack alone is worth a fortune if it were to come from an european manufacturer...
If BYD can produce batteries cheaper than anyone else, they will get big.
Rally Red Lancer GTS 03-11-2010, 08:12 PM That's what BYD does is make cell phone batteries. They're going to make their own car batteries as well. Their mission, should they choose to accept it, is to make car batteries that are mass-produced to get the cost down, while still remaining quality-built and reliable.
That's just it, who will be the daring ones to gamble on this e6 at first? Don't think I will just yet.
green car driver 03-12-2010, 05:10 PM That's the risk, that the first customers would be some sort of beta-testers. The chinese government might take that role. I believe that's the case with the hybrid F3DM.
Rally Red Lancer GTS 03-13-2010, 08:00 PM green car driver-good idea for the Chinese government to take that role. It would(should)mean a lot to the rest of the Chinese automakers if they would. Great idea, man.
martin_krpan 05-27-2010, 10:20 AM BYD, Daimler sign JV contract today for electric car
May 27, 2010
China's leading battery and electric-car maker BYD Co., Ltd. and German automaker Daimler AG signed a contract today to form a 50:50 joint venture that will develop a new green-car brand for the Chinese market, media reported.
Daimler Chairman Dieter Zetsche and BYD Chairman Wang Chuanfu signed the contract in Beijing today, finalizing a deal to develop an all-electric vehicle for China. The two companies believe that China will become one of the world's largest markets for all-electric, "zero-emission" vehicles.
The new research and technology center -- Shenzhen BYD Daimler New Technology Co. -- will be based in southern Chinese boom town of Shenzhen, where BYD is headquartered. BYD and Damler are expected to invest 600 million yuan ($87.9 mln) in the new R&D company.
"Our new joint venture is well positioned to make the most of the vast potential of electric mobility in China," Mr. Zetsche said, adding that the joint venture with BYD adds another dimension to Daimler's growing presence in this important market.
The car to be developed by the JV is likely to be based on the pure-electric propulsion system used in BYD's e6 all-electric battery car and will be beefed up by Daimler's auto safety and other technologies.
According to a Daimler executive, Daimler and BYD might display a prototype of the jointly developed all-electric car as early as the Paris auto show in October.
http://autonews.gasgoo.com/auto-news/1015346/BYD-Daimler-sign-JV-contract-today-for-electric-car.html
Rally Red Lancer GTS 05-27-2010, 12:02 PM Great new collaboration, I would think, huh?
green car driver 05-28-2010, 12:06 PM Better for BYD than Mercedes in my opinion.
I'm very surprised about the quote that a concept could be shown at the Paris motorshow. From what I understood, they will only make cars for the chinese market, so it makes no sense to show the car in Europe.
KiwiGuy 05-31-2010, 11:51 PM BYD to storm into JV market
From China Car Times:
BYD have run amok in the Chinese car industry in the past two years, seemingly coming from nowhere with their purchase of a bankrupt state owned car maker into one of the power houses of the Chinese car industry that has made Chery’s and Geely’s growth look rather meager in comparison.
BYD saw sales of over 400,000 vehicles in 2009, and is aiming to double that for 2010 with 800,000 vehicle sales and now they are attempting to enter the premium segment, which BYD has identified as being vehicles that are priced 100,000rmb ($14,646USD) and up.
According to a recent interview with BYD’s deputy general manager, Mr. Wang Jian Jun, 2010 is set to be BYD’s year for brand building year, where BYD will aim to build a global brand and will be producing some high end vehicles in which to accompany it.
Mr. Wang commented that cars priced 100,000rmb and rising are mostly cars developed by joint venture companies, but due to joint venture companies continually offering lower priced models, it is time for BYD to march into their pricing territory.
Until now, BYD’s cars have been priced from 30,000rmb to 100,000rmb, which has covered their base from mini cars to large sedans, by entering into the 100,000rmb and up price segment BYD can reach their sales goal of 800,000 cars.
BYD’s second factory in Xi’an city will be online in 2012, which will expand their production in Xi’an to 300,000 to 400,000 vehicles which will give them greater production capacity, and will no doubt serve as a production facility for them to continue into the 100,000rmb and up segment.
BYD have also set up different sales networks which target rural, sub-urban and urban with different models which makes sure that BYD models are suited to each market, and means that BYD dealers are never left with models that they cannot sell in specific markets.
The BYD F3DM plug in electric hybrid has gone on sale in Shenzhen to private buyers, and the pure electric E6 MPV is already under going road testing as a taxi in Shenzhen city, although the F3DM only sold 14 units it has already sold more than expected.
Mr. Wang believes that pricing is no longer an issue for electric car sales, especially as the government is offering subsidies of upto 50,000rmb on pure electric cars and hybrid cars to consumers, Mr. Wang believes that the biggest hurdle is now the lack of charging equipment which is putting consumers off buying something that could essentially become a large paperweight.
Learner_Driver 06-04-2010, 08:23 AM To be honest I lost confidence as soon as “Diamler” was mentioned :nono:
Rally Red Lancer GTS 06-04-2010, 11:03 AM Why did you lose confidence upon the mention of Daimler, Learner Driver? I'm just curious.
martin_krpan 08-02-2010, 10:12 AM BYD-Daimler JV established in Shenzhen
On July 30, Shenzhen BYD Daimler New Technology Co. Ltd, a 50/50 joint venture between China's electric carmaker BYD Co., Ltd. and German automaker Daimler AG, was formally founded in the southern Chinese boomtown of Shenzhen, media reported Monday.
Wang Chuanfu, President of the Hong Kong-listed BYD, Lian Yubo, Vice-President and Chief Engineer of BYD, Dr.Thomas Weber, Member of Management Board of Daimler AG and Ulrich Walker, President of Daimler Northeast Asia Ltd., took part in the founding ceremony last Friday.
As early as March this year, BYD and Daimler have signed a Memorandum of Understanding to form a 50/50 joint venture to develop a new green-car brand for the Chinese market. At present, several Daimler staff have taken office in Shenzhen BYD Daimler New Technology Co. Ltd, holding key positions like Chief Operating Office (COO); While BYD's Lian Yubo will become CEO of the new company.
Additionally, it is reported that BYD and Daimler will develop a new energy car in the 600 million yuan ($87.9 mln) R&D center in Shengzhen and launch the car to the market in 2013. The new car is likely to be based on the pure-electric propulsion system used in BYD's e6 all-electric battery car and will be beefed up by Daimler's auto safety and other technologies.
The establishment of the BYD-Daimler Joint Venture marks a further step towards the cooperation between the two partners, who are now able to utilize the strengths of both companies to create a new brand of electric cars for China.
http://autonews.gasgoo.com/auto-news/1016269/byd-daimler-jv-established-in-shenzhen.html
NamelessSoul 10-13-2010, 01:02 AM BYD means not so popular with Chinese
martin_krpan 03-02-2011, 12:37 PM BYD have gained final approval from the central government to set up a joint venture with Daimler to produce a series of luxury electric cars in China. The first car is reported to be codenamed GOLF and is currently at the R&D stage, an eventual market launch of 2013 is being quoted so far.
March 2, 2011
German auto maker Daimler AG (DAI.XE), owner of luxury car brand Mercedes-Benz, said Tuesday that China has granted its 50-50 joint venture with Chinese battery and auto maker BYD Co. (1211.HK) a business license, bringing the companies’ plans to create an electric vehicle for the Chinese market a step closer to fruition.The two companies said earlier they plan to invest CNY600 million in the new venture, a research and development company, and they aim to launch an electric car in 2013.
Source:
China Car Times
martin_krpan 07-27-2011, 12:27 PM From Tycho's
Almost one year ago BYD and Daimler-Benz started a joint venture to make electric cars for the Chinese market. Today we can show you the very first pics of the first car. It will be a full electric likely based on the current Mercedes-Benz B-class.
Pics come from the Chinese patent bureau that is very famous for its endless stream of leaks. The patent application means the design of the first car is finalized. Earlier we heard it would be listed in 2013. Daimler-BYD will create a separate brand for the EV’s, name is yet a secret.
http://s2.mojalbum.com/avto9-foto_4219952_17461972_18915278.jpg
http://s2.mojalbum.com/avto9-foto_4219952_17461972_18915277.jpg
http://www.carnewschina.com/2011/07/27/patent-applied-byd-daimler-ev-for-china/
http://auto.sohu.com/20110727/n314685620.shtml
martin_krpan 02-03-2012, 12:13 PM The first car of BYD and Daimler Joint Venture caught:
http://www.autohome.com.cn/news/201202/291528.html
The electric car is based on the old Mercedes B-class and is expected to debut on the Beijing Auto Show.
http://s2.mojalbum.com/4219952_17521675_19398496/avt015/19398496.jpg
cuisine 03-24-2012, 08:21 AM Daimler-BYD’s new brand Denza will debut there ...
http://www. china cartimes .com/2012/03/23/daimlerbyds-brand-denza/
When Daimler, the world’s leading luxury car manufacturer, decided to create a joint venture with BYD, China’s leading economy car manufacturer, the automotive world was slightly confused. How would this relationship come about? Obviously BYD’s electric vehicle technology coupled with Daimler’s luxury ability was key to creating a new brand that would be able to tackle the demand (or lack of) for electric vehicles in China and elsewhere.
The new range of EV’s has been christened ‘Denza’ , information on the logo has still not been confirmed.T he new logo has been kept under lock and key with only small tidbits of information leaking out to the outside world, we heard late last year that the new logo resembles a water droplet, it seems our info was mostly right, however Chinese automotive media are running with three logo designs neither of which have been confirmed yet:
The new brand and first model will be unveiled at the Beijing Auto Show in April this year. Apparently the shows organizers are having a hard time fitting everyone into the brand new Show Hall which was designed with the Auto Show in mind, an increase in brands has lead to a rationing of stand space.
We’re gunning for the first one in the range but the second one does not seem too far off either.
martin_krpan 03-30-2012, 11:57 AM BYD and Daimler officially launched Denza brand in China. The joint venture also announced the Chinese name (Tengshi) and brand's logo (water droplet).
BYD Automobile and Daimler in accordance with 50:50 investment in a joint venture between Shenzhen BYD and Daimler officially released its wholly The Teng potential, English name of the new car brand - DENZA. At the same time, the slogan of the brand of EV the Future "is released. This new brand is a current focus on new energy automobile brand. The new brand's first model will be the Beijing auto show officially unveiled, and was listed in 2013.
http://www.autohome.com.cn/news/201203/313177.html
http://s2.mojalbum.com/4219952_17540501_19563366/avt017/19563366.jpg
http://s2.mojalbum.com/4219952_17540501_19563367/avt017/19563367.jpg
daewoo-chevrolet 04-22-2012, 06:13 PM Denza Concept:
http://img4.bitautoimg.com/bitauto//2012/04/203203618.jpg
http://img1.bitautoimg.com/bitauto//2012/04/203521552.jpg
Source: http://news.bitauto.com/cztg/20120422/2005667265.html
| |