dragin
11-26-2006, 11:27 AM
Vince Courtenay of WardsAuto.com (November 22,2006) writes about a revolutionary new approach to customer satisfaction at 4S dealerships of the Chevrolet brand in China:
an exerpt
.........the Yongu Group, a Shanghai region chain of 24 Chevy dealerships operated by entrepreneur Dean Zhang.
......Yongu pushes its dealerships hard not only to meet sales targets but also to train personnel in the culture of their customers and to deliver high-quality service with rapid backshop turnarounds.
In keeping with the upscale dealership theme, the backshops are designed as service showrooms where customers watch through a glass wall as technicians work on their cars.
Each waiting area is equipped with a bank of Internet computers, widescreen TVs, comfortable, upscale lounge chairs and couches. Refreshments are served.
an exerpt
.........the Yongu Group, a Shanghai region chain of 24 Chevy dealerships operated by entrepreneur Dean Zhang.
......Yongu pushes its dealerships hard not only to meet sales targets but also to train personnel in the culture of their customers and to deliver high-quality service with rapid backshop turnarounds.
In keeping with the upscale dealership theme, the backshops are designed as service showrooms where customers watch through a glass wall as technicians work on their cars.
Each waiting area is equipped with a bank of Internet computers, widescreen TVs, comfortable, upscale lounge chairs and couches. Refreshments are served.