AFX News Limited
China's Nanjing Auto exports first batch of MG Rover auto parts to Europe
06.06.2006, 11:51 PM


BEIJING (AFX) - Nanjing Automobile Group Corp said it has exported its first batch of MG Rover auto parts to Europe.

The company said in a statement on its website that it signed an agreement with UK-based Xpart Ltd, which purchases and markets parts and accessories for passenger cars and light commercial vehicles.

No further details were provided.

State media reported last month that Nanjing Auto is expected to make its first MG Rover car in March 2007.

Nanjing Auto spent 50 mln stg in July last year to take over the manufacturing assets, engine technology and auto models from the MG Rover Group.

Rover 75 wing panels:
http://photocdn.sohu.com/20060606/Img243586143.jpg

yea i read about this, its a good first step for nanjing, and there wil be much more to come , in terms of postivie progress from chinas side

Nanjing will seek 90 MG dealers for UK market, says US partner
13th September 2006

Speaking at an automotive industry conference in Detroit yesterday, Mr Duke Hale, head of MG Cars North America/Europe Inc, said that the MG TF Roadster will be sold through a 90-strong dealer network in the UK, after test models are produced early next year. Importers are to be sought for major Western European markets, and Mr Hale, who has signed a memorandum of understanding with MG Rover’s new owner Janjing Automobile, confirmed plans to re-launch the MG sports car brand in the US in mid-2008.

nanqi is gonna be big :)

Spotted in Marketing Week.

Nanjing Automobile hunts agency for relaunch of MG across Europe
Marketing Week
Thursday January 11th, 2007

Nanjing Automobile is looking for an advertising agency ahead of the launch of MG-branded cars across Europe later this year. It is understood that the business is worth several million pounds. The company, China's oldest carmaker, bought the British assets of MG Rover, including the MG name and the carmaker's Longbridge plant, in July 2005. It plans to launch MG branded cars in Europe and China in July.

Nanjing's sales and franchise manager Stephen Cox confirms the company is in talks with three agencies and will hold a pitch at the end of the month. Nanjing is also looking for a sales and marketing manager to work alongside Cox. They will all report to an as-yet unnamed managing director.

Cox will not comment on the shortlisted agencies but says: "We're mainly interested in above-the-line advertising because we've got to get our profile out there."

But he believes the MG brand "has not been sullied to too great a degree".

MG Rover's £21m advertising account was previously handled by St Luke's but it is not thought that the agency is one of the three currently talking to Nanjing.

Can't wait :)

It will be intersting to see how they manage to get the brand relaunched, it will be a huge task, which ever agency gets it if they pull it off it will make them.

Just so long as they keep the Modern Gentleman tag for China, and remember the heritage here.

No doubt, though, the critics will rush in and suggest how it should be done despite the fact that few of them will ever buy an MG, or have any love for the marque!

I think the modern gentlemen is for china to put someting to the MG initials. I hope it wont be used as a tag line.

Dentricrio
I must admit I have tried to explain that in another forum - that is, the Modern Gentleman being for the mainstream Chinese market, but so many choose to mock and ridicule it and shout foul at the ignorance of the MG brand - yet never actually supported the brand before!

Still, could be worse, they could have opted for something like Wong-way!

As observed previously, it's pure xenophobic philistinism. NAC-MG don't have to defend the lack of alphabetic characters in Chinese to anyone, least of all the HAIRY-EARED NUTTERS in the MOANERS CLUB.

Yep, thats true.