From what we can gather, it seems that Haima are preparing to produce their first SUV, except from the pictures shown so far, it looks to be the Ford Escape/Maverick SUV that was built in cooperation between Ford, and Mazda. The Mazda version is called the Mazda Tribute.

Haima previously had a joint venture with Mazda, First Automobile Works (FAW) then bought Haima, but took the JV away from Haima. FAW and Mazda became very sucessful together, but Haima wasnt left out, they receieved many of the older Mazda models that Mazda no longer wished to continue with, such as the Mazda 323. Although we confess to not entirely understanding how Haima managed to make the Haima3, which is very similar to the Mazda3.

Rumors of a Haima SUV based on a Ford Escape have been circulating since mid 2007. Haima bought a large tract of land in Zhengzhou city with the plan of building a factory. Previously Haima displayed the Mazda Tribute SUV at the Shanghai Auto Show in 2005, and also gave it a Chinese name ‘丘比特’ the plan was to import the SUV direct from Japan, although the ending of the Mazda-Haima joint venture may have put the brakes on that particular venture.

http://i0.sinaimg.cn/qc/cr/2008/1202/1019502022.jpg
http://i0.sinaimg.cn/qc/cr/2008/1202/3468989294.jpg

http://auto.sina.com.cn/news/2008-12-02/0757434941.shtml

First spy pictures:
http://auto.sohu.com/20090225/n262432340.shtml


http://s2.mojalbum.com/kitajci-6-foto_4219952_14299293_15026613.jpg

http://photocdn.sohu.com/20090224/Img262436885.jpg
http://photocdn.sohu.com/20090224/Img262436886.jpg
http://photocdn.sohu.com/20090224/Img262436887.jpg

Haima S3:

http://s2.mojalbum.com/kitajci-6-foto_4219952_14299293_15362799.jpg
http://s2.mojalbum.com/kitajci-6-foto_4219952_14299293_15362796.jpg
http://s2.mojalbum.com/kitajci-6-foto_4219952_14299293_15362793.jpg

Official photo:

http://i3.sinaimg.cn/qc/buy/U1930P33T133D12949F1621DT20090414154940.jpg

Source: http://auto.sina.com.cn/news/2009-04-14/1524481739.shtml

Preview of the Haima S3:
http://photocdn.sohu.com/20090418/Img263471427.jpg
http://photocdn.sohu.com/20090418/Img263471428.jpg
http://photocdn.sohu.com/20090418/Img263471429.jpg


Source: http://auto.sohu.com/20090418/n263471424.shtml

http://car.autohome.com.cn/photoshow/27311.html
http://car.autohome.com.cn/photoshow/27299.html
http://car.autohome.com.cn/photoshow/24438.html
http://car.autohome.com.cn/photoshow/27300.html

more:
http://car.autohome.com.cn/exps10/823.html

Interior of S3:
http://www.autohome.com.cn/news/200905/61628.html

The Haima S3 to be priced at around RMB100,000 according to China Car Times. It will be a new competitor to the Great Wall H3 and the Chery Tiggo. CCT also state they the think that it will be front wheel drive, rather than all wheel drive like its competitors.

http://auto.blog.rs/gallery/108/haima%20s3%201.jpg
http://auto.blog.co.yu/gallery/108/haima%20s3%2011.jpg

front wheel drive jeep?
lol
maybe in China it's ok, but other countries would like to have 4WD and AT, otherwise it would be not competitive to other brands like Chery Tiggo

Haima S3 @ Guangzhou show:
http://car.autohome.com.cn/showcar/exps13/823.html

http://s2.mojalbum.com/kitajci-22-foto_4219952_17406190_18174170.jpg
http://s2.mojalbum.com/kitajci-22-foto_4219952_17406190_18174171.jpg
http://s2.mojalbum.com/kitajci-22-foto_4219952_17406190_18174172.jpg
http://s2.mojalbum.com/kitajci-22-foto_4219952_17406190_18174174.jpg

http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699141.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699142.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699144.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699143.jpg

http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699148.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699145.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699147.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699146.jpg

http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699151.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699150.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699149.jpg
http://s2.mojalbum.com/kitajci-12-foto_4219952_17382683_17699152.jpg

source:
http://piclib.pcauto.com.cn/cars/s3898/?frame

pictures at Autohome:
http://car.autohome.com.cn/pic/series/823.html

Haima Knight @ 2011 Shanghai:
http://auto.sina.com.cn/shanghaichezhan/2011hall/sub_brands882/
http://data.auto.qq.com/mshow/shcz11/serial/923/mshow_index.shtml

http://www.sinaimg.cn/qc/photo_auto/chezhan/2011/42/20/40/11386_950.jpg

http://www.sinaimg.cn/qc/photo_auto/chezhan/2011/42/20/40/11388_950.jpg

http://www.sinaimg.cn/qc/photo_auto/chezhan/2011/42/20/40/11382_950.jpg

http://www.sinaimg.cn/qc/photo_auto/chezhan/2011/42/20/38/11336_950.jpg

A Ford Escape/Maverick copy without offering 4WD? What's the point?

The reasons are:
1. Cheaper construction.
2. Trendy body.
Simple.

2012 Haima 7 2.0
http://www.autohome.com.cn/drive/201108/230229.html
http://car.autohome.com.cn/pic/series-s10606/823.html


http://s2.mojalbum.com/avto10-foto_4219952_17470013_18957005.jpg

http://s2.mojalbum.com/avto10-foto_4219952_17470013_18957006.jpg

http://s2.mojalbum.com/avto10-foto_4219952_17470013_18957007.jpg

http://s2.mojalbum.com/avto10-foto_4219952_17470013_18957004.jpg

http://car.autohome.com.cn/photo/10606/12/1283218.html
http://car.autohome.com.cn/photo/10606/12/1283216.html
http://car.autohome.com.cn/photo/10606/10/1283241.html
http://car.autohome.com.cn/photo/10606/10/1283226.html
http://car.autohome.com.cn/photo/10606/10/1283253.html
http://car.autohome.com.cn/photo/10606/3/1283137.html
http://car.autohome.com.cn/photo/10606/3/1283785.html
http://car.autohome.com.cn/photo/10606/3/1283158.html
http://car.autohome.com.cn/photo/10606/3/1283163.html
http://car.autohome.com.cn/photo/10606/3/1283162.html