ChangAn Group is an oversized and state-owned enterprise jointly set up by the army and the people. It covers an area of 20 million square meters and has about 30,000 working staff. ChangAn Group is one of the biggest carmakers in China and ranks the first among the 50 biggest industry enterprises in Chongqing. Its headquarter is located in Chongqing, the only municipality directly under the Central Government in the west of China.

ChangAn Group was born in the Westernization Movement, got its fame in Anti-Japanese War, grew up in new China and boomed in reform and opening to the outside world of China. It is the earliest example of a successful arms industry which jointly set up by the army and the people. In 1957, the first Jeep made in China came to birth in ChangAn. In 1983, ChangAn made the first minicar and then the first Jiangling engine in 1984. Now the group is developing both vehicles and engines and its products have covered complete vehicle models including minicars, sedans, buses of high, middle and low classes. ChangAn group has three production bases in Chongqing, Nanjing and Hebei provinces where nine car-making ventures and independent companies of making military products are gathered. Closely strategic alliances with Ford and Suzuki have been formed. ChangAn trademark is one of the most famous trademarks in China and its brand value has reached 8.02 billion RMB in 2004. ChangAn is the biggest independent auto brand in China and ranks the 20th position among all world carmakers. At present, the group is trying to enhance its competitiveness and searching a new way of sustainable development combining spanning development and fission development.

The new century endows ChangAn with a new task. ChangAn will continue to hold the spirit of Learning, Creating, Enterprising & Cultivating, initiate continuously an active crisis culture, develop itself with "3337" strategy and strive for an excellent internalized enterprise.

http://www.changanauto.com

http://paowang.com/blog/qsml/upload/changan.jpg

http://www.changan.com.cn/20050527/1117207681351.jpg

Chinese Dragon Car
http://www2.uol.com.br/bestcars/carros/saloes/pequim04/dragon-2.jpg

Autohome visited Chang'an Ford assembly lines:
http://www.autohome.com.cn/drive/200804/36658-1.html


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With poor factory lighting like this, quality really suffers.

Also, lots of worker individuality is evident: some wearing helmets, coveralls, gloves, and some not. This too makes a quality product hard to reach.

I could go on......

We are one of their autoparts supplyer.

It is a great factory.

They have new factory

Changan Auto unveils new car logo in brand drive


November 01, 2010
Major Chinese state auto group Chongqing Changan Automobile Co, which made its start as a mini van maker, on Sunday unveiled a new logo for its fast-growing passenger car business.

Changan's branding initiative comes as many indigenous players, from Geely Automobile group to Chery Automobile, are trying to broaden their image beyond that of purveyors of affordable but lower quality cars.

"From now on, all our sedans will carry the new V shape logo, including the higher-end sedan we are working on," said Changan President Zhang Baolin.

"Changan's exiting logo will be reserved for our commercial vehicles only," Zhang told reporters on the sidelines of the new logo launch event.

The initiative differentiates Changan's work horse mini vehicles from the more lucrative passenger car business.

Chinese automakers were mostly focused on the lower end of the domestic market, leaving the lucrative higher end to foreign brands such as General Motors and Volkswagen.

But as wealth grows in what is now the world's top auto market, many Chinese manufacturers are working harder than ever to tap the upper end.

Chery Automobile, whose QQ sells for as little as 30,000 yuan ($4,498), unveiled its first premier car G6 under the Riich brand in 2009. Its chairman, Yin Tongyao, hopes the G6 could challenge Volkswagen's Audi A6 some day.

Changan makes small cars, such as the Yuexiang and BenBen. Its first premium model is expected to roll off the production line next year, Zhang said.

In the first nine months, Changan and its parent firm sold 1.71 million vehicles, ranking number four in the country, official data showed.

Company Chairman Xu Liuping has set an ambitious target to sell 3 million cars annually in 2012, rising to 4.5 million units by 2015 and to 6 million by 2020.

FORD PARTNERSHIP

While focusing on their home market, several Chinese automakers are seeking to expand ties with their foreign partners beyond the current terms and conditions.

SAIC Motor and GM set up a joint venture in India, making SAIC's Wuling brand mini trucks and vans, a move that could expand GM's market share in India and give the top Chinese automaker access to a fast-growing neighbouring market.

Changan, a major players in mini vehicles segment, operates a three-way tie-up with Ford Motor and Mazda Motor, making Focus, Fiesta and other models.

Changan and the number two Detroit automaker had also explored joint initiatives overseas, but no agreement has been reached so far, Zhang told Reuters.

"The idea is to use Ford's existing sales network to sell Changan's mini vehicles overseas. But we had never talked about a new joint venture outside China," he added.

http://www.autohome.com.cn/news/201010/150133.html


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"Changan's exiting logo will be reserved for our commercial vehicles only," Zhang told reporters on the sidelines of the new logo launch event.

I'm guessing that Gasgoo made a typo and meant to have Zhang say, "Chang'an's existing logo".

Further, what about the logo below, which was also added not long ago and which I liked very much? Will it disappear?

At Guangzhou Auto Show Chang'an exhibited its complete lineup of passenger cars with new logo:
http://chezhan.bitauto.com/guangzhou-chezhan/2010/cajc/

Ben Ben Mini
http://s2.mojalbum.com/kitajci-37-foto_4219952_17420218_18379124.jpg

Ben Ben (Love)
http://s2.mojalbum.com/kitajci-37-foto_4219952_17420218_18379120.jpg

ChangAn CX20
http://s2.mojalbum.com/kitajci-37-foto_4219952_17420218_18379122.jpg

Yue Xiang
http://s2.mojalbum.com/kitajci-37-foto_4219952_17420218_18379123.jpg