Wednesday, July 08, 2009

Seven Million Cars Installed Navigation Devices in China during 2008

Seven million cars installed navigation devices in China during 2008, despite only a 4.6% penetration of the total potential market for all cars. Compared to Japan, Europe and U.S.A, Chinese car navigation market was still in its early stage. In 2008, the market penetration rate of car navigation in china was only 4.56%, far lower than the 60% of Japan,
and 20%-30% of both Europe and U.S.A.

In 2008, The car ownership reached at 149 million in China, among which 40 million are private cars, and about 6.8 million cars have installed navigation devices. Also in 2008, Chinese car navigation market sharply increased, a total of 3.1 million navigation devices were sold during the year, more than doubled of 2007.


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