ChangFeng bringing Chinese SUVs to NAIAS
With China's Geely out of the picture for now, it looks like Chang Feng will be the Chinese representative in Detroit next year. Dow Jones reports that Chang Feng will bring four vehicles to NAIAS 2007. Chang Feng is expected to show up with two Liebao (Chinese for Cheetah) branded pickup trucks and two SUVs. Photos and details are scarce, as you might expect from China. The above photo is Chang Feng's Cheetah concept, unveiled at the 2005 Shanghai Auto Show. Currently, Chang Feng produces licensed Mitsubishi designs.
Chang Feng chairman JianXin Li says his company plans to begin selling cars stateside sometime within the next decade.
Formerly known as No. 7319 Factory of Chinese People's Liberation Army Chang Feng Co. Ltd., Chang Feng reorganized in 1996 and says it is on track to produce 200,000 vehicles by next year, which would be twice its current output.
[Source: Dow Jones via Canadian Driver]
Why the low profile??
for a company that plans to be in the detroit Auto show with CHery and GEely, they dont put much of a effort to be heard of and release info on their cars etc.
Maybe becase they don't want to hurt their potential reputation later on. I think its a good idea keeping things low key until you have something to promote.
China's Changfeng Looks To Make Noise At Detroit Auto Show
DETROIT -(Dow Jones)- In the latest shot across the bow of U.S. auto makers, China's Changfeng Group Co. will bring four vehicles to Detroit's North American International Auto Show in January. The Chinese company hopes its appearance will jump-start a calculated foray into the North American market.
The trip marks the second time in as many years that a Chinese company will use the largest U.S. auto show to introduce American consumers to its products and gauge reaction. Geely Automobile Co. brought a compact sedan to the show early this year.
Changfeng plans to display four vehicles - two SUVs and two pickups. The vehicles, sold under the Liebao name brand, are given alpha-numeric names, which have become the norm in the U.S. auto industry. The SUVs are dubbed CS6 and CS7, while the trucks are known as the CY3 and CY6. The vehicles are outfitted with a circular grille badge that looks somewhat like the Lexus logo from a distance. The L in the middle of the logo stands for Liebao, which means "Cheetah."
It is the first time Changfeng will venture to a show outside of China, JianXin Li, the company's chairman, told Dow Jones Newswires through an interpreter. He said the company needs to expand into developed international markets to boost its image in China, where buyers often prefer foreign brands.
While Changfeng doesn't intend to start selling cars in the U.S. until later in the decade, its presence in Detroit sends a message to the assemblage of domestic, European and Asian car companies battling for U.S. market share. When the conditions are right, "we can come to the United States," Li said.
Changfeng is one of a handful of Chinese auto makers setting sights on the vast U.S. market, which sells about 17 million vehicles annually, three times the amount in China. Geely and Chery Automobile Co. have stated intentions to start selling cars in the U.S. for around $10,000 in coming years in an effort to undercut the existing players in the market, many of which rely on the U.S. car industry for significant profits.
Li downplayed the supposed advantages of large, consolidated auto companies, such as Detroit's Big Three. He said Chinese leaders initially gave too much credence to the concept of a few large corporations dominating the market. He said the Chinese government has more recently allowed droves of smaller companies to compete in a saturated market.
This development suits smaller companies like Changfeng, which currently produces a modest 100,000 vehicles annually and plans to triple its output within five years. Chengfeng plans to export half of its production out of China at that time.
Li believes Changfeng's small size makes it nimbler and said giant corporations can have efficiency problems. Indeed, the U.S.'s General Motors Corp. (GM), Ford Motor Co. (F) and DaimlerChrysler's (DCX) Chrysler Group all reported substantial losses in the third quarter due to downsizing efforts, production cuts and ballooning labor costs.
But Li acknowledged any success in the U.S. market will take time. He ruled out rollouts at any other North American auto shows through the first half of next year and emphasized that the Detroit trip would be a learning experience, not a sales pitch. Li said his company is still ill-prepared to take on established players. "My biggest concern is that we don't know the principles of the game," Li said of the U.S. market. "We don't really know how to play the game right now."
That game will initially involve getting up to speed on the U.S.'s tough emissions, quality and safety standards, all of which add cost and complexity to vehicle development and production.
"I don't know if we're going to see them by the end of this decade quite frankly," said Bob Thibodeau, a Detroit auto show official and owner of a large Detroit-area Ford dealership. "At least for right now, they still have a lot of work to do from what we can tell," he said, referring to meeting federal standards.
Changfeng Exhibition is Second Chinese Client for Exhibit Works at NAIAS
DETROIT, Jan. 4 /PRNewswire/ -- China's Changfeng Motors makes its North American debut this month, with the support of Michigan-based marketing company Exhibit Works. Exhibit Works is working with Changfeng to design and implement its complete auto show program, only the second time a Chinese automaker has displayed in the United States.
Exhibit Works is no stranger to conducting business with Chinese auto companies. Last year, it supported Geely for its auto show program debut at NAIAS. And just recently, Exhibit Works opened its Shanghai office, primarily designed to support both U.S. companies in need of a branding and event marketing partner throughout Asia, and Chinese companies entering the Western market.
"We're very excited to support Changfeng with its North American debut," said Jerry Kern, vice president, global sales, Exhibit Works. "Our company has built a strong foundation of working in Asia with both U.S. and Chinese companies. We understand the culture and way of doing business, and this, combined with our deep automotive experience, is a strong asset for Chinese manufacturers like Changfeng."
The 80' by 60' exhibit, located in Michigan Hall, isn't as much about the five vehicles that will be on display, as it is about introducing Chengfeng to the West and the world automotive media. The exhibit design features are unique in their simplicity-a strategic effort to create a spacious and welcoming environment for all visitors, media and consumers alike. Chengfeng's in-booth press program is scheduled for 3:30pm on Monday, January 8, 2007, day two of the show's highly anticipated media days.
Besides Changfeng, Exhibit Works is providing show support for ten auto manufacturers, listed below. Exhibit Works has partnered with each organization to create stunning graphics, displays and in some cases, press reveals, to support these global brands.
i still dont understand why changfeng is being so aggressive and unpatient!
if any of them should be there it should be GWM
Changfeng seems to have a low profile too. I am not sure about GWM with the cars which people seem to think have been illegally cloned, and Changfeng does have some really cool looking concepts.
Here are several articles to do with ChangFengs appearance at the Detroit autoshow!
Changfeng targets to export to U.S. car market within 2 years
Jan. 11, 2007 (China Knowledge) – Changfeng Motor Co. Ltd, a Hunan-based manufacturer of SUVs and pickup trucks, is planning to begin exports to the U.S. within two years, said chairman Li Jianxin at the North American International Auto Show (NAIAS) on Monday.
Speaking at the NAIAS where the Leibao CS6 SUV and Feibao CT5 small pickup were unveiled, Li said that Changfeng is looking to build other industry alliances and a network for the U.S. market. He added that the company has yet to begin talks with potential dealers or sales representatives.
Currently, Mitsubishi Motors Corp. has a 16% stake in the Shanghai-listed Changfeng, which is continuing to looking for more collaboration opportunities with other major auto companies and suppliers in the world, said Li.
Looking forward, Changfeng is targeting to produce 200,000 vehicles in China and a sales income of up to RMB 26 billion in 2007.
Changfeng Motor Company enetring US market.
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