MAN and its Chinese partner Sinotruk have unveiled a new truck brand for China and other emerging markets. The brand will be known internationally as SITRAK, but marketed under the name Shandeka in China. The first model, the T7H, is currently on display at the Shanghai Auto Show.
The brand’s logo features three stylized ginkgo leaves, symbolizing endurance and vitality in Asia. In China, the brand will be sold exclusively through Sinotruk’s dealer network, though export markets will be served by the existing sales networks of MAN and Sinotruk. The companies expect yearly sales to total 200,000 trucks by 2018, with 160,000 from the Chinese market alone.
The heavy-duty T7H truck combines Sinotruk’s components and MAN technology. It will enter production at the Jinan facility in China this coming December. Order books will open for Chinese customers in the first six months of 2012. Export sales will follow in the second half of 2012.
The German OEM first partnered with Sinotruk in 1983 (then known as Heavy Duty Truck Corporation) for the construction and licensing of Steyr trucks. In 2009, MAN invested €560m (US$806m) in Sinotruk and has a direct interest in the Chinese manufacturer with a 25% stake plus one share.
At Shanghai Auto Show:
Re: SITRAK brand
• First product SITRAK T7H for China and emerging markets
• Production to start in December 2011. Sselling to start in the first half of 2012
• Sales of 200.000 units by 2018 projected
The Auto Shanghai 2011 motor show saw Chunji Ma, Supervisory Board Chairman of Sinotruk, and Dr. Georg Pachta-Reyhofen, CEO of MAN SE, unveil a new joint truck brand for China and other growth markets in Asia, the Middle East, Africa, and the Commonwealth of Independent States (CIS).
The new truck brand will be known internationally as SITRAK but will be marketed under the Chinese name Shandeka (汕德卡) in its home market of China. Three stylized ginkgo leaves, which symbolize endurance and vitality in Asia, act as the logo. The brand names stand for the good partnership between MAN and Sinotruk. While sales in China will be exclusively via Si-notruk, export markets will be served by the existing sales networks of MAN and Sinotruk. MAN will also participate in the sales in China as a result of its direct interest in Sinotruk. The companies expect yearly sales to total 200.000 trucks by 2018, thereof 160.000 for the Chinese market.
Sinotruk and MAN showcased the new brand’s first product, the SITRAK T7H, at their joint trade fair stand in Shanghai. The heavy-duty T7H truck combines Sinotruk’s components and MAN technology. The T7H is due to go into production at the Jinan site in China in December 2011. Chinese customers will already be able to order the new truck in the first six months of 2012, while the sale of exports is slated for the second half of 2012.
Sinotruk and MAN are cooperating on two levels: provision of capital and transfer of technology and management expertise. MAN invested €560 mil-lion in Sinotruk in 2009 and has a direct interest in the Chinese manufac-turer with a 25% stake plus one share. The transfer of technology and man-agement expertise is based on a contract signed by both partners regarding the granting of technology licenses.
MAN went into partnership with the Heavy Duty Truck Corporation (today Sinotruk) back in 1983 for the construction and licensing of Steyr trucks. Sinotruk and MAN are thus united by a long history of working together. Trust is the very backbone of this cooperation.
“In just a short period of time, Sinotruk and MAN have developed a new truck brand, which we present to you together today at the Shanghai Auto Show. This day is a milestone for Sinotruk, since SITRAK will now enable us to offer our customers a Chinese truck with state-of-the-art technology,” said Chunji Ma, Supervisory Board Chairman of Sinotruk.
MAN CEO Dr. Georg Pachta-Reyhofen added: “With SITRAK, we are add-ing a key element to our BRIC strategy. This heavy truck that is ‘made in China’ complements MAN’s product and brand portfolio perfectly. Thanks to the excellent partnership with Sinotruk, we are able to take another impor-tant step in MAN’s global expansion today.”
About the companies
MAN is one of Europe’s leading industrial players in transport-related engi-neering, with revenue of approximately €14.7 billion in 2010. As a supplier of trucks, buses, diesel engines, turbomachinery, and special gear units, MAN employs approximately 47,700 people worldwide. Its divisions hold leading positions in their respective markets. MAN SE, Munich, is listed in the DAX equity index, which comprises Germany’s thirty leading stock corporations.
Sinotruk is one of the largest truck manufacturers worldwide and is one of the few producers in China that can look back on a fifty-year history. Si-notruk is considered a heavy truck specialist, especially in China, but has significantly expanded its activities in recent years to include light commer-cial vehicles and construction vehicles. In 2010 the CNHTC Group gener-ated revenue of €8.05 billion. It also sold around 200,000 trucks, 60% more than in the previous year.
Re: SITRAK brand
Thanks for the information. It seems more than more people have interest for SINOTRUK.
Re: SITRAK brand
this brand has been released for a while, but not for mass production so far, it will need more time..
SITRAK C5H at Shanghai
|All times are GMT -5. The time now is 05:41 AM.|
Powered by vBulletin® Copyright ©2000 - 2020, vBulletin Solutions, Inc.
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2020 DragonByte Technologies Ltd.