The small truck market is shrinking because there's no profit for these giant car companies. That's the bottom line. Why do you think DCX is looking at Chery for a small car?
Buy used vs new? That applies to any vehicle segment - why would people buy a Kia when an used Honda may be better? People just do. I for one don't like used vehicles.
Imagine a well built 4 door compact pickup starting at $8900 with a great warranty? And a fully loaded 4X4 with a V6 for $14900? I think that would easily crack the market - better chance than any other vehicle segment.
Isuzu is still in business???