"The Guangzhou Auto conglomerate is going to launch a new car brand for the Chinese market, the brand will debut on the Beijing Auto Show in April. The English name is ‘Run Pard’, the Chinese name is ‘Lan Bao’ (岚豹), best translated as ‘Mist Leopard’. Mist as in ‘a misty day’. The English slogan is catchy; “Through the mist&wind His speed as cheetahs”, adding too to the endless confusion about whether a leopard = a cheetah or not. In Chinese the character 豹 usually covers both.
A design drawing showing Run Pard’s first car, which will debut on the Beijing show as a concept. The license plate reads ‘ZX Auto’, which stands for Zhongxing Auto, an existing brand fully owned by Guangzhou Auto.
As the plan stands now the new Run Pard brand will merge with the passenger car operations of the exiting Zhongxing brand, initially both names will be used next to each other, but eventually it will be Run Pard only. The Zhongxing name will continue on commercial vehicles such as pickup trucks and minivans."