China Car Forums - View Single Post - MG To Revive the Solid Old Austin Brand
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Old 03-10-2007, 05:11 PM   #11
Join Date: Feb 2006
Posts: 249

Originally Posted by Rock-N-Roll
Serious question - if they don't need Healy, why do they need Austin?

These brands stopped producing for a reason. To revive the brand, you are counting on nostalgia, and nostalgia does not sell cars.

I myself had a 59 bugeye sprite - fun car. Butlet's be honest, my lawn tractor could outperform it.
You forget one thing. Austin is known in jst about every car driving country in the world. It's much loved in emerging markets like India. The Chinese have no recognised brands outside China of their own. So why bother investing millions trying to raise recognition and trust in a brand when you can just re-introduce an old recognised one. I know Austin has issues but frankly a brand with issues is a better starting point than a brand with no recognition, see comedy car maker Smart for more information...
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