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Old 04-23-2009, 01:07 PM   #10
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Default Re: Geely GE - Chinese Rolls-Royce

Rolls-Royce considers legal action against Chinese copycat

The Geely GE was launched at the Shangai Motor show this week where it was immediately branded a "Phantom knock-off".

The 5.4 metre prototype, painted black and given pride of place on a raised plinth in the middle of Geely's stand is undeniably based on the shape of the Rolls in the shape of its cabin, windows and down-sloping rear deck.

Although Geely claims to be 're-inventing the classic' Rolls-Royce bosses considering their options and have consulted lawyers and say the company is keeping its options open.

"Our colleagues in Shanghai are taking a serious look at it," a spokesman told the Daily Mail. "Rolls-Royce Motor Cars is very protective of its brand image and takes seriously any attempt to imitate its products.

"Rolls-Royce is currently keeping its options open and is in consultation with its legal advisers."

The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name and initials are specifically protected.

With its 250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the privileged few.

But costing just 30,000, the GE, which stands for Geely Excellence, appears to offer a 'luxurious mobile palace' on a much tighter budget.

The car comes with an air purifier with separate air conditioning, described as an 'oxygen bar', cigar storage, a refrigerator and a 'starlight' interior roof lining which was a feature of the original Phantom.
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