Africa is not a big market for the world's major automobile brands, but the industry is watching closely. Developing markets like Africa offer benchmarks of the progress Chinese firms like Soyat make toward challenging European, Japanese, Korean and American auto makers among price-sensitive buyers. More and more countries in Africa are beginning to improve the market by low-cost new cars instead of second-hand cars, which are generally from the above-mentioned developed countries.
With good price and quality reputation, the manufacturer of Soyat hatchback, Multi-function van, pickup truck and SUV has met its potential distributors from around 20 African countries at Guangzhou Canton Fair held from Oct.15 to 19,2007, at which fair Soyat achieve the SKD program of Egypt market. Many customers from Negeria, Algeria and South Africa etc will visited Soyat factory after the fair. Moreover, the company will meet its another exhibition from Nov.21-25, 2007 at the Fair and Exhibition of Casablanca, Morocco, North Africa. The fair and exhibition is organized by Department of Foreign Trade and Economic Corporation, Jiangsu Provincial Government, P.R.China.
With good price and quality, Soyat are developing African market, which is too poor to be the major market for big car manufacturers of Japan, Europe and U.S.A such as Toyota, Nissan, Benz, BMW, and GM,ect. The company makes the quotation after earnest market investigation of the economic situation of every country there . Many distributors from Nigeria, Egypt, Algeria express their keen aspiration to be sole agent of Soyat hot products such as Pickup, SUV,Unique Van and Sedan for the sake of price and quality.
In order to service more people there, the company get down to action of strategy, namely, once a new model is to be developed, the price and quality will be both put into priority for consideration. Traditionally, most potential customers in this area can only afford used cars from developed countries. However, with improvement of living standard, African people would like to enjoy new cars and those with good price and quality become the first choice. Soyat models are such choices. Soyat are now planning to attend some auto fairs in South Africa, Algeria and Cameroon, which have great impact on Northern and southern part of Africa. It is strongly believed that more and more people in Africa will enjoy the Soyat products and Rearlize their car dream.