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Hawtai Xin Shengdafei & XEV260

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#1 ·
#10 · (Edited)
Re: Hawtai New Shengdafei (A25)

Hawtai rolled out the first units of the New Shengdafei ("Santa Fe") in a ceremony today at its newest plant in Tianjin.
This also marks the inauguration of the plant, which is located in the Binhai New Area.



Off-line ceremony/inauguration:
http://www.autohome.com.cn/news/201405/804693.html
http://auto.jrj.com.cn/2014/05/28184617305234.shtml
http://www.shucar.com/cheshi/2014052876205.html

Additionally, Hawtai has acquired the former Tianqi Meiya plant and is in the process of upgrading and modernizing it.
This plant is located in Zhongbei town in the Xiqing district.

(Initially, I had written Hawtai's new Tianjin plant was the former Tianqi Meiya plant, but the two units are in different locations.)

Reports on Hawtai's acquisition of the Meiya plant:
http://chinaautoreview.com/pub/CARArticle.aspx?ID=9236
http://auto.sina.com.cn/news/2013-07-04/10511182802.shtml
 

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#16 ·
Re: Hawtai Shengdafei (A25)

DMitra, do you think this will be the end of the Meiya products?
Hi Erik and Dmitra:

I think you both know that Meiya was a subsidiary of Tianjin Auto Industrial (Group) Co., Ltd., a state owned enterprise (see logo). TAIC once controlled the production of Xiali and Huali. But in 2002 FAW entered a joint venture with TAIC, in which it became the major shareholder of Xiali and Huali. Huali has since ceased production, and from what I understand FAW Tianjin is now the "controlling" interest in subsidiaries: Xiali, and Tianjin-FAW Toyota Motor Co..

I don't know what became of TAIC in the interim, but it seems this parent of Tianqi Meiya has died a slow death.

Adding to this Meiya's paltry sales numbers of the recent past, I was not surprised to see it absorbed by Hawtai. It seems to fit with Beijing's design for consolidation of the industry, and so Eric, the "Meiya" name, like Nanjing Auto, may just fade into the sunset, as they say.

I would appreciate hearing your thoughts on this.
 

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#13 · (Edited)
Re: Hawtai Shengdafei (A25)

@Erik:

1. It is perhaps too early to say whether Meiya products will die out - Meiya did sell 102 light trucks in April - but Hawtai (in association with Meiya) is in the process of assimilating part of Meiya's former dealer network into its own. This, according to some articles in the Chinese media. Let's see.

2. No, the A25 has not yet received NDRC approval. Yesterday's event was largely ceremonial.

Edit: I just downloaded NDRC Notice #260 (preliminary table) and there is no new Hawtai product listed.
 
#15 ·
E Mei type approval - Off topic

A bit of record, but is there a type approval for the Gonow GA (now called Emei)?
E Mei has received an NDRC code but this has not been published in any Notice as of yet.
The Chinese media reported it a while back as being published in the
Ministry of Environmental Protection's emission-approval catalogs.

It is GA7160E4. I had also mentioned it in this post.

 
#17 ·
Re: Fate of Tianjin Auto

Tianjin Automotive Industry (Group) Co., Ltd. has been merged with Tianjin Baili Machinery and Electric Holding Group Ltd. to form "Tianjin Baili Machinery Equipment Group Co., Ltd.", and is now part of the BENEFO (Baili Equipment) group. This took place in January.

http://www.benefo.cn/gaikuang.htm

At the time of merger, TAIG owned 28.2% of FAW Xiali.

A more detailed news article, announcing the merger as well as lamenting the withdrawal of TAIG from the auto industry:

http://www.cnautonews.com/qcb/Edie/201401/t20140110_279806.htm

[Interestingly, Tianqi Meiya has been calling inself "Tianqi Motor" for quite some time, so the "Meiya" brand name has already fallen in disuse except in official contexts.]

As for Hawtai, it looks like the company will end up with four assembly/manufacturing plants and massive overcapacity/idle capacity in the short term, considering its current level of sales.
 
#18 ·
Re: Hawtai Shengdafei (A25)

Thank you Dmitra for that update on TAIG, and the links that shed light on its new status.
Meiya's birth, around 2002/2003, appears to have been a product of TAIG's loss of majority control of Xiali/Huali to FAW. The "about us" of the old Meiya website:
http://www.tqmy.cn
seems to imply that.

In any case perhaps Tianqi Meiya's once active export department will be of some help to Hawtai's overcapacity problem. Other than token exports to North Korea, I have not seen any export activity in Hawtai to date.
 
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