SAIC-Roewe to roll out high-end NLC in 2010.
June 12, 2008 - SAIC-Roewe has been developing an upgraded version of Roewe750 for a position in the medium car market. This model, code-named NLC (New Large Car) inside, is to be launched in 2010 as scheduled.
SAIC Roewe has worked on the upgraded version of Roewe750 since last year. It will be an all-new model powered by a new engine and will be based on an all-new platform. The model will target the commercial car market, sources of SAIC said.
“We have fulfilled the basic body styling and expect to enter the engineering R&D stage this year,” said an SAIC engineer involved in NLC development. NLC is designed to accomplish Lexus’ performance at Camry’s cost.
The hybrid project (code-named NLE) is also promoted simultaneously as the supporting system of NLC. The 2.0-3.6L L4 and V6 series of NLE will be mass-produced as soon as possible to replace the current K-series engine, confirmed Gao Weiming, general manager of the technical center in SAIC.
SAIC-Roewe has struggled for a market share in the mid-class and luxury car market since Roewe750 was launched in early 2007. Roewe is passionate to enter the high-end car market.