China Car Forums - View Single Post - Nanjing to build MG's in Oklahoma
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Old 07-12-2006, 09:50 AM   #5
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Default a marque that endures

Originally Posted by Raul
"Today Nanjing Automobile Group will announce that [U]the company will build the MG TF Coupe at a factory in Ardmore.....

....Nanjing also is unique among the Chinese car companies in its plan to revive an established brand with a Western following. Mr. Hale called that a critical advantage the company held over its Chinese rivals. “I’ve got a brand name that still resonates,’’ he said........
The question of NAC keeping the MG name has been discussed a lot on this forum. I think the words of Hale show just how enduring the brand still is among folks in the U.S.. The name MG may mean nothing to the younger generation now, but when lofty words of reminiscence are uttered by the older generation, that is sure to change.

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