MINI is not the argument. It has succeeded where as MG is still locked in limbo and the subject of many 'letters of intent' and endless press conferences.
Even with the right marketing campaign I fear and American MG will struggle to make enough impact in the USA to make the operation profitable. I just hope they give it the best start possible; they must get the product right and not launch with a rehashed version of the mediocre MG TF.
I feel extremely under whelmed by the proposed sketches of the 'new' Modern Gentleman I have seen so far.