Re: Dongfeng-Yulon JV
Remembering back to 2000, Yulon was reported to have invested almost 11 million US dollars for a 25% stake in Dongfeng's Fengshen (Aelous) division. And sales of their licensed Nissan Bluebirds took off, at least for a while after that.
Of course subordinate Yulon was then brushed aside when in 2002 a much more serious relationship developed between Donfeng and the Nissan Goliath.
Interestingly, in 2016, under the revived tie-up, Yulon's Luxgen U6 ranked #3 in the midsize SUV segment of JD Power Initial Quality survey.
Last edited by Lawrence; 07-11-2020 at 10:41 AM.
Reason: added point