China Car Forums - View Single Post - Dongfeng-Yulon JV
View Single Post
Old 07-11-2020, 10:22 AM   #21
Senior Member
Lawrence's Avatar
Join Date: Jul 2016
Posts: 360
Default Re: Dongfeng-Yulon JV

Remembering back to 2000, Yulon was reported to have invested almost 11 million US dollars for a 25% stake in Dongfeng's Fengshen (Aelous) division. And sales of their licensed Nissan Bluebirds took off, at least for a while after that.
Of course subordinate Yulon was then brushed aside when in 2002 a much more serious relationship developed between Donfeng and the Nissan Goliath.
Interestingly, in 2016, under the revived tie-up, Yulon's Luxgen U6 ranked #3 in the midsize SUV segment of JD Power Initial Quality survey.

Last edited by Lawrence; 07-11-2020 at 10:41 AM. Reason: added point
Lawrence is offline   Reply With Quote