he Mitsubishi Zinger SUV made by Chinese carmaker Southeast Motor rolled off line today, said xinhuanet.com today. The new "MICS-RV"-positioned model will go on sale in China soon this year with the selling price of about 100,000 yuan ($14,600).
The Mitsubishi Zinger, which is designed to meet the demands from Asian consumers, creates an "MICS" concept, and is positioned as "MICS-RV" -- M standing for Multi-purpose, I for Interior roominess and riding comfort, C for Compact body size and S for Sophisticated styling, while R for Rough-road running capability and Value for the affordable price, said industry sources.
The model, equipped with an advanced Mitsubishi Mivec engine widely used in Mitsubishi Evo and Pajero, is expected to attract many Chinese customers. An early survey conducted by Southeast Motor showed that Chinese consumers buying RVs have two groups, fifty-fifty for work and for life. Then the Mitsubishi Zinger has come out to meet both work and family demands.