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Old 03-30-2006, 11:45 AM   #1
Raul
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Default Introducing: SHANGHAI WANFENG

SHANGHAI WANFENG, one of the myriad of pick-up producers in China. Wanfeng offers traditionally styled pick-up's and SUV's based on old tried platforms.


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Company introduction from Wanfeng website:

"Shanghai Wanfeng Auto is a non-state-owned share company specialized in manufacturing and marketing of medium-high Pickup Truck and MPV(Multi-Purpose-Vehicle) under Zhejiang Wanfeng Auto Group. It is located in Heqing Industrial Development Zone, Pudong, Shanghai , covering an area of 200,000 square meters. Established in June 2000, Shanghai Wanfeng adheres to the development strategy of “Overall Plan, Rolling Investment”, and has built up a market-oriented vehicle and engine manufacturing base in Shanghai .

Thanks to the support of Auto Group and our Research Center , and through the introduction of the latest manufacturing process and equipment, Shanghai Wanfeng now has the technological and financial strength to deliver a complete series of product to meet the market demand. On the product line are Single & Double Cabin Pickup, Carriage Truck, MPV(Multi-Purpose-Vehicle )and SUV (Sport Utility Vehicle).

On February 23, 2003, Shanghai Wanfeng completed its Second-Phase Expansion Project in Pudong, and successful launched its new product (SUV), marking a new develop stage for the company. The design of our General Assembly Line adopts advanced manufacturing technology, with a planned annual capacity of 50,000 vehicles.

Shanghai Wanfeng has established a sale and service network with more than 200 sale & service centers throughout China . The on going project of Shanghai Wanfeng Auto Mono-Brand Store and the “4S” Sale & Service Store aims to provide Wanfeng customers with comprehensive, responsive and outstanding service.

In 2003, the company will adheres to the concept of “Market Orientation, Quality Assurance and Innovation Focus”. Utilizing the company culture, the operating system and the financial support of Wanfeng Auto Group, taking advantage of Shanghai geographical environment and auto industry, Shanghai Wanfeng will keep on introducing the latest technology worldwide to deliver more new products. Shanghai Wanfeng is to be the leading domestic automotive company through its belief of “Trustworthy Wanfeng and Multi-win Strategy”, and the company aims to earn the top reputation in the service competition through the establishment of a professional, standard, convenient and economic service network."

Wanfeng website: http://www.wfauto.com

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FACTS:

- Shanghai Wanfeng is a relatively new manufacturer, the company was
founded in 2000

- capacity is about 20 000 cars / year

- goal is to produce 50 000 cars / year in near future

- in 2004, 12 000 cars produced

- in 2004 the whole model range redesigned

- two factories are manufacturing cars

- workforce is about 670 people

- a company in Switzerland is negotiating with the company for importing
Wanfeng products to Swiss market

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MODELS:


Currently ten models are offered by Wanfeng. These are:

Single Pickup:

- SHK 1022 M (2000- )

Double Pickup:

- SHK 1024 AM
- SHK 1023 AM (2004- )
- SHK 1020 AF

MPV:

- SHK 6520 M "Taiwei" (2004- )
- SHK 6471 M (2000- )

SUV:

- SHK 6483 M - 04
- SHK 6483 M
- SHK 6520 M
- SHK 6481 M

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SOME PICTURES:



SHK 1020 AF


SHK 6520 M


SHK 6483 M - 04


SHK 1024 AM / AF
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Last edited by Raul; 03-30-2006 at 11:53 AM.
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Old 04-01-2006, 09:47 AM   #2
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Its funny how it says "BMW GREEN" as a color option...

No offence intended but when is too many trucks and SUVs based on older Isuzu platforms enough? It seems to me that there are tons of these companies around and the only thing that differentiates all of the vehicles that they produce is the subtly different front, rear and interior styling.
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Old 04-01-2006, 12:20 PM   #3
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There are too many truck manufacturers in China, this one isnt going anywhere. I think a good truck maker in China is Great Wall Motors.
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Old 04-01-2006, 04:17 PM   #4
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some of these SUVs and trucks, have a escalade grill look to them lol, but good for them if they make it to the swiss market
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Old 04-02-2006, 03:09 PM   #5
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I agree, i see the cadillac grill in the fronts
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Old 04-24-2006, 04:33 PM   #6
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Default An alloy wheel maker

Quote:
Originally Posted by edge
There are too many truck manufacturers in China, this one isnt going anywhere. I think a good truck maker in China is Great Wall Motors.
Wanfeng specializes in alloy wheel manufacturing and was just approved as a global supplier of wheels to General Motors.
In 2002 the SUV's displayed in Beijing had some serious wavy sheet metal issues. Hopefully they have corrected this by now. Their SUVs and pickup bodies, like other small volume producers of light trucks, appear to originate from Fudi. Perhaps someone can confirm this?



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Old 04-25-2006, 06:10 PM   #7
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Yes, the bodies are made by Fudi. Check my "Fudi" thread
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Old 05-12-2006, 06:14 AM   #8
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Another one similar to Xinkai, Dadi or Great Wall..
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Old 06-17-2006, 10:58 AM   #9
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Default the industry shake out begins

After Wanfeng sales dropped sharply from last year, the company halted production in April and is looking for a buyer says the Shanghai Daily.
The paper reports that total China SUV sales dropped to 163,000 in May.

And so I'm guessing Great Wall and its SUV competitors are scrambling to develop alternate models just to remain afloat.



Quote:
Originally Posted by starex
Another one similar to Xinkai, Dadi or Great Wall..
Yes, Starex they are similar as are the models produced by Tianma, Shuguang, Huabei, Gonow, Foton, JIncheng, Xindadi, Yangzi, Yema and others.
All seem to be based on the ubiquitous Isuzu-based design adopted by the body maker Nanhai Fudi. But new designs, alternate models, and yes, mergers too, are a must for these small players to survive. Oil price hikes have precipitated a shake out.



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Old 01-25-2008, 01:02 PM   #10
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I think the strategy for companies like Baoding dadi, Fudi, Tianma, Heibao, ETC. is "One isuzu clone per country". Thats chinas plan for world domination LMFAO
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