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Old 04-21-2006, 12:01 PM   #1
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Default Mitsubishi/Soueast Motor news

Mitsubishi Motors has agreed to take a 25% share in Soueast (South East) Motor Co (SEM), which is located in Fujian Province.

Under the agreement Mitsubishi Motor will take 20 percent of Soueast shares this year and its shareholding will rise to 25 percent next year.


Xinhua News

Soueast (SEM) is authorized to produce vehicles with the brand of Mitsubishi and it will learn from Mitsubishi's expertise through the cooperation, said Soeast (SEM) president Lin Yuzhang.

Mitsubishi was optimistic about the Chinese market and hoped to build SEM into its production and sales base of sedans, multi-purpose vehicles and light commercial vehicles, said president Osamu Masuko.

SEM is the largest auto joint venture with investment from across the Taiwan Straits, producing and selling 300,000 vehicles every year.

It was jointly founded in 1995 with a registered capital of 138 million U.S. dollars by Fujian Auto Industrial Co., Ltd and China Motor Corporation of Yulon Enterprise Group, the largest auto group in Taiwan.

Under the new agreement, Fujian Auto Industrial will keep its 50 percent shareholding while the Taiwan company will transfer some of its shares to Mitsubishi.

Mitsubishi holds 14 percent of the motor corporation of Yulon (Yue Loong) and has been providing technologies for SEM, according to Lin Yuzhang.

"It took Japan 40 years to become a great automotive nation. It took South Korea 20 years. I think it will take China as little as 10 to 15 years."

Giorgetto Giugiaro
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