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Old 07-18-2007, 11:53 AM   #1
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Exclamation Guangzhou Honda announces new China-only brand: Li Nian

From Leftlane.

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Honda has officially announced their plans to build an all-new model developed and badged by its state-run Chinese joint venture, Guangzhou Honda Automobile, Ltd. The Japanese headquarters of Honda has invested 30 billion yen ($265 million U.S.) in a Chinese research and development center to create a new brand of China-specific vehicles.

Honda hasn't announced just how many or what type of vehicles they plan to produce and design, but given the official directive that the new cars will feature a China-specific design and branding, it's evident that Honda is very serious about the Chinese market. We wouldn't expect these Guangzhou Honda-branded vehicles to be sold outside of China, at least initially.

Guangzhou Honda has been producing cars for Honda in Japan since 1999. Currently, Guangzhou Honda produces Jazz and Accord models at the Honda Automobile (China) Company plant, but nearly all of those vehicles are exported - primarily to Europe.
http://www.leftlanenews.com/honda-pl...-in-china.html
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Old 07-18-2007, 08:46 PM   #2
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yea pretty crazy, ive read this a few places..that means they are serious...i think they dont need it tho
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Old 07-21-2007, 01:04 AM   #3
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i guess this is a approch from honda to stop the "anti japanese" thing from affecting their sales.
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Old 11-10-2007, 10:24 AM   #4
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From Edmunds.com:

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When Guangzhou Honda pulls the wraps off its first self-designed vehicles later this month at the Guangzhou auto show, it will be leading a charge by some of China's largest automakers, virtually all of which expect to introduce their own homegrown models over the next two years.

Companies such as Dongfeng Motor in Wuhan, First Auto Group (FAW) in Changchun, and Shanghai Auto (SAIC) all have announced plans to launch their own self-branded cars, backed by substantial investments and often using technology borrowed from their foreign joint-venture partners.

Guangzhou Honda, for instance, reportedly is using components from the Honda Accord for at least one of its new models, a 2.0-liter midsize sedan that is slated to begin production in late 2008 or early 2009. The company is spending $270 million on the new range of cars that will not carry the Honda brand.

Dongfeng, which numbers Nissan, Honda, Kia and PSA Peugeot CitroŽn among its partners, is investing $1.3 billion to develop a whole family of self-branded cars by 2010, when it plans to build and sell more than 300,000 units a year.

FAW, which is partnered with Toyota and VW-Audi, has earmarked $1.7 billion over eight years to develop and produce its own range of vehicles under the Hongqi (Red Flag) and other brand names.

SAIC, affiliated with VW and General Motors, has far and away the most ambitious self-brand strategy, investing $2.8 billion to create a full portfolio of models, beginning with the Rover-based Roewe 750 sedan. SAIC envisions annual production capacity of nearly 300,000 for its own brands.
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Old 04-20-2008, 12:08 PM   #5
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Guangzhou Honda presented first vehicle under newly established brand at 2008 Auto China in Beijing:
http://cn.autoblog.com/2008/04/20/20...inian-concept/


2008 guangben linian:


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Old 04-22-2008, 01:37 PM   #6
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Honda announces new China-only sub-brand: Li Nian.

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Hondaís joint venture company in China Guangzhou Honda Automobile Co., Ltd. has announced a new car brand called Li Nian, which is positioned much alike to what Toyota is doing with its Scion brand in the United States. A rough translation or meaning to Li Nian is ďideaĒ, according to Guangzhou Honda.

The company displayed the Li Nian Concept at the 2008 Beijing International Automobile Exhibition, which is set to be one of the Li Nian brandís first cars. The Li Nian Concept is a compact SUV-like vehicle based on the Honda Jazz / Honda Fit platform.

Unlike the Jazz/Fitís L-series engines, the Li Nian Concept is powered by a 1.8 liter engine, most likely the R18A1 SOHC i-VTEC engine. Itís styling is decidedly European, with obvious cues taken from the Volkswagen iroc Concept and Fordís new Kinetic design Fiesta and Kuga SUV.

Li Nianís first production car will be based on this concept design, and will make its debut in 2010. The Li Nian Concept was designed entirely by Guangzhou Honda Automobile R&D, and while Honda Japan will support the company, most R&D, marketing and sales efforts will be initiated by the Chinese company.
source: paultan.org
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Old 04-22-2008, 07:03 PM   #7
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Default Re: Honda announces new China-only brand: Li Nian

wow looks nice! i hope this brand does good
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Old 04-29-2008, 07:17 AM   #8
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Default Re: Honda announces new China-only brand: Li Nian











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Old 04-29-2008, 07:18 AM   #9
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Source: http://www.carview.co.jp/cms/2008/ta...ea/default.asp



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Old 11-18-2008, 11:41 AM   #10
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Default Re: Honda announces new China-only brand: Li Nian

Guangben Linian presented the Coupe at the Guangzhou Motor Show today:











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