Great Wall new luxury brand - WEY

[cuisine]

Great Wall Motors will launch a brand new car brand in China. It will be called WEY and it will debut on Friday on the Guangzhou Auto Show. WEY will be a high-end luxury brand, like Lexus for Toyota. The logo shows a vertical rectangle with two triangles at 1/4 from the top. They (WEY) will make petrol-powered cars, electric cars, and autonomous vehicles.The WEY brand will get a separate dealer and distribution network. Fortunately so because Great Wall’s existing dealers are already having difficulties dealing with the relentless expansion of the Haval brand.

source http://www.carnewschina.com/2016/11/...rand-in-china/


I don´t know whether this is the right way for GWM/Haval ... two lines in Haval brand, another Luxury brand ... I´m fan of these cars, but last time I´m lost in that all new models ...

[dmitra]

(Dis)regarding all the rigmarole in the above linked article (CNC) about ancient states and what not, I think here is the true (or logical) reason for the name:

The brand, Wey, is named after Great Wall founder and Chairman Wei Jianjun*.

Source: http://www.segmenty.com/VDS/SegmentY...sp?id=00138251

*魏建军 (魏 - same character as in the brand)

[PGMJ]

A new luxury brand? I'm not sure if they will succeed, buyers of luxury/premium niche tend to prefer brands full of history than in vitro-born new ones. Qoros isn't exactly a success and who still remembers Riich? Just two examples. Of course Lexus is an exception.

I think they should focus in Haval (perhaps making a simplified range of SUVs and crossovers and not the mess they are doing right now) and giving a rebirth to Great Wall passenger cars marque (which seems rather dormant right now) before thinking about premium cars.

Anyway good luck for GWM and Wey, they will need it.

[cuisine]

Originally Posted by PGMJ

A new luxury brand? I'm not sure if they will succeed, buyers of luxury/premium niche tend to prefer brands full of history than in vitro-born new ones. Qoros isn't exactly a success and who still remembers Riich? Just two examples. Of course Lexus is an exception.

I think they should focus in Haval (perhaps making a simplified range of SUVs and crossovers and not the mess they are doing right now) and giving a rebirth to Great Wall passenger cars marque (which seems rather dormant right now) before thinking about premium cars.

Anyway good luck for GWM and Wey, they will need it.

exactly ...

[CCF mod]

WEY W01 and W02 @Guangzhou Auto Show:
http://www.autohome.com.cn/news/2016...areaid=2023114

W01:
http://car.autohome.com.cn/pic/serie...areaid=2042212

[CCF mod]

W02:
http://car.autohome.com.cn/pic/serie...areaid=2042212

[PGMJ]

For now I don't know why shouldn't these two concept cars be Haval-branded. Anyway I don't deslike their design although W01 and W02 seem to be same model with different colours. Wonder if WEY will also have different labels as Haval does.

[dmitra]

I feel the W01 is slightly longer than the W02 (if you look at the side views of each) and they are related to each other in the same way as the upcoming F6i is related to the F6 (or the H2S to the F6i). We do not have specs for these, and anyway these are still officially concepts, so specs won't matter much until they become production models. Moreover, it seems to me these WEYs are probably based on the H2S/F6 family.

[dmitra]

I just realized that the W01 is the just the Coupe Concept from 2014 (look).

[erik (laofan), cmvdc]

We just saw the professional introduction of Lynk & Co (hence the ugly name) so different from this. The whole Wey project seems so nothing, with a nearly visible logo, with two 'concepts' (one is already exposed, thanks DMitra, and the other?). And this after the lessons of Gleagle, Riich and all the others.