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Old 03-29-2006, 12:29 AM   #11
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zzfirst, where did you go, what do you think about the name? and who chose it?
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Old 03-30-2006, 07:16 PM   #12
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He already replied, he said he thought the name was unimportant.

I think that in very established consumer markets like the US, the name is very important, though if your quality is excellent, you will still be successful. But the name will make things easier for you if it is attractive.
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Old 04-01-2006, 09:40 PM   #13
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Exactly.
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Old 05-10-2006, 10:04 AM   #14
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Default branding success

No doubt about it, a name is extremely important in the global marketplace. It's what branding is all about.
Ji’ao 吉奥Automobile Co., Ltd. apparently didn't think its name would be appropriate for its plunge into the global arena. But Gonow was really a poor choice. Even Ciao, which means hello in Italian, would have been a better.

As for the Japanese, they happen to be lucky that their language is easier to pronounce by English speakers than any of the other East Asian languages. So Honda, Subaru and Toyoda didn't need much changing.

Hyundai on the hand was tough for the English-speaking marketplace. It sounds differently than when heard pronounced by Korean speakers who say something closer to Hyundae.
So Chinese companies will have to hire some brand gurus and linguists in order to be successful. Some have it easier than others, like Hafei.



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Old 05-15-2006, 06:11 PM   #15
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i think all these name bashing has made zzfirst runaway..

zzfirst, where have you vanished to? you were our source of knowledge to Gonow auto
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Old 05-17-2006, 05:28 AM   #16
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Arrow Thank you very much care of my company gonow auto

I am sorry for my vanish many days,because I am go abroad,and just some days I came back China.

Ok,if you have any thing about my company,please to let me know,I will answer you as much as I know.
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Old 07-15-2006, 04:27 AM   #17
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Chinese Motor Corps (CMC) sounds a lot regal than Gonow.
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Old 07-15-2006, 12:11 PM   #18
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Welcome to chinacarforums Renyeo
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Old 07-15-2006, 12:47 PM   #19
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Yes, those names are bad. Name is not simple a name, but a image. As for Japanese names like Toyota, Chinese cars could even have better names by simply translating by pinyin. An example comes from film industry. Lucky Film sounds extremely cheap. On contrary, Lekai sounds just fine.

I don't mean to apply this to Jili and Qirui, which sound no better than Geely and Chery.

Names must be carefully chosen. What do you feel if some tells you, "I just bought a 冲啊 car." or 樱桃车, or 胶胶车.
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Old 07-15-2006, 01:36 PM   #20
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what of Gonow changed their name to GONO?
that would be ok
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