Cowin Xuanjie/Showjet (FX11) - Page 2 - China Car Forums
chinese cars - china car forums, chery, geely CCF - The Chinese Car Community China Car Forums - Zhonghua Junjie
Home :: Forums  :: Manufacturers :: Articles :: About Us :: Vendors :: Analysis Reports

Go Back   China Car Forums > Chinese Car Manufacturers > Chery > Cowin, Karry, Rely and Riich

ChinaCarForums.com is the premier Chinese Car Forum on the internet. Registered Users do not see the above ads.
Reply
 
Thread Tools Display Modes
Old 07-02-2020, 05:36 PM   #11
pb669
Member
 
Join Date: Aug 2017
Posts: 42
Default Re: Cowin Xuanjie/Showjet (FX11)

Seems one of those names that suffers in direct English translation, even though it conveys the idea they were going for. Kind of like the infamous "Beauty Leopard".
pb669 is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 07-03-2020, 01:33 AM   #12
dmitra
CCF Mod
 
Join Date: Nov 2013
Posts: 7,320
Default Re: Cowin Xuanjie/Showjet (FX11)

I believe Beauty Leopard was not a sanctioned name by Geely; it was a (Google?) translation used by enthusiasts, much like "Kingbox" for Heijin'gang.
The official Anglicization was "Mybo". Chinese car veterans may please confirm (or refute; I may be wrong).

Showjet, however, is an official name, not really a translation as such but sort of a phonetic approximation. The translation of Xuanjie is something akin to "shine/dazzle around (within a given realm or boundary)".
dmitra is online now   Reply With Quote
Old 07-03-2020, 09:49 AM   #13
Lawrence
Senior Member
 
Lawrence's Avatar
 
Join Date: Jul 2016
Posts: 309
Default Re: Cowin Xuanjie/Showjet (FX11)

This discussion may have uncovered the answer to my long standing question of why Changfeng Auto insists on using Leopaard with its double "a", in naming its SUV.
D Mitra, I do think that Geely did sanction the use of "Beauty Leopard" along with Mybo, Mybao and PS4. Our authority, Laofan, can back me up here.
As recently as 2008, the year the model was discontinued, George Gao, writer for gasgoo.com, referred to it as Beauty Leopard (BL) in his article published November 10th, "Geely Auto Expands Facilities for New Models".
And so it was an Intellectual Property problem that was actually at play within the realm of Chinese domestic (homeland) manufacturers.....Leopaard had to be used because "Leopard" was protected by Geely or some other manufacturer like Dong'an, maker of Heibao (Black Leopard), or perhaps even Hafei's Saibao (Racing Leopard).
As a point of interest, the National Museum of Chinese History included the Geely Beauty Leopard as the classic product and permanent collection item of the automobile industry in the PRC, in September 2003. It was known as the first self-developed leisure sports car in the PRC, and cited with the “PRC Industrial Innovative Product Design Special Award” (中國工業設計創新特別大獎)
Lawrence is offline   Reply With Quote
 
Old 07-03-2020, 01:10 PM   #14
dmitra
CCF Mod
 
Join Date: Nov 2013
Posts: 7,320
Default

Thanks, Lawrence, for the info.

Yes, I have found some documents from Geely Auto's HK site where "Beauty Leopard" is mentioned, so it was official.
dmitra is online now   Reply With Quote
Sponsored Links
Advertisement
 
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

                    
All times are GMT -5. The time now is 02:40 AM.



Powered by vBulletin® Copyright ©2000 - 2020, vBulletin Solutions, Inc.
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2020 DragonByte Technologies Ltd.