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Old 11-19-2017, 03:59 PM   #1
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Default Haima introduction

From Wikipedia
FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is the design, development, production and sale of passenger cars and minivans sold under the Haima marque.

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006 Mazda's share of the venture was acquired by FAW Group, although many Haima models still incorporate Mazda technology.

The name "Haima" is a contraction of "Hainan Mazda"
Haima's logo represents a mythical bird flying away from a rising sun.
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Old 12-02-2018, 06:12 AM   #2
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Default Haima Xiaopeng Smart Factory inaugurated

Haima Xiaopeng Smart Factory was inaugurated today. Although Haima had been making the Identy X until some time ago and started to build pilot batches of the G3 thereafter, officially the new line opened today in order to begin G3 deliveries from December 12th. Haima Xiaopeng Smart Factory is situated in Zhengzhou ETDZ, Henan, where modern automated welding, painting, and assembly shops have been established. It has a capacity of 150,000 vehicles p.a. (besides, Xiaopeng's own plant in Zhaoqing, Guangdong, is currently under construction).


Haima Automobile Group Co., Ltd. based in Haikou, Hainan, is a Shenzhen SE-listed company ultimately controlled by Mr. Jing Zhu's Haima Investment Group Co., Ltd.

Haima Automobile Group Co., Ltd. has three vehicle-making ventures:

FAW Haima Automobile Co., Ltd. formed 2004), which owns the Jinpan Industrial Zone manufacturing base (Haima Industrial Park) in Longhua dt., Haikou, is now a 51:49 JV between Haima Automobile Group Co., Ltd. and China First Automobile Co., Ltd. (FAW's investment arm). Note that FAW's share is 49%. As we know, this was the original (1988) Hainan (-Mazda) site but has been greatly expanded since.

Haima Automobile Group Co., Ltd. acquired and reorganized the Zhengzhou Light Vehicle Factory (estd. 1980) in 2007, renaming it as Haima Commercial Vehicle Co., Ltd. This company owns the relatively smaller factory on Dongfeng Road in Zhongmu County of Zhengzhou. This is now designated as an NEV factory. In December 2017, Haima Commercial Vehicle Co., Ltd. was renamed once more to Haima New Energy Automobile Co., Ltd. and its ownership transferred to Haima Car Co., Ltd. (see below).

Haima Car Co., Ltd. is the third venture of the holding company Haima Automobile Group Co., Ltd. This was set up in 2007 to oversee the construction and management of Haima's greenfield industrial cluster in Guancheng dt., Zhengzhou ETDZ, about 36-37 km west of the Zhongmu County factory. Its first phase was completed by December 2009. This new complex (Haima Car Industrial Park) now functions as the main base of Haima's operations in Zhengzhou. Haima Car Co., Ltd. has no FAW involvement. Haima New Energy Automobile Co., Ltd., as mentioned in the preceding para, is its 100% subsidiary.

Last edited by dmitra; 12-02-2018 at 06:20 AM. Reason: language
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Old 09-15-2020, 11:46 AM   #3
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Default Re: Haima introduction

Originally Posted by dmitra View Post
...but it is also true that weak local brands like Haima have simply shifted out of the car-buying population's radar (and this was evident even before COVID). The total volume for the three or four models that Haima + FAW-Haima currently struggle to keep in production is grossly inadequate to sustain the operation of three factories (or even one for that matter) for any stretch of time; the economics just don't add up. The local governments may prop them up for some time but even they will run out of patience after a while.
Rumor has it that Hainan Development Holdings Co., Ltd., an entity belonging to the Hainan Provincial Government, is acquiring FAW's 49% stake (see preceding post) in FAW Haima Automobile Co., Ltd.

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