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Youngman Lotus (Europestar) L3

72K views 64 replies 18 participants last post by  CCF mod 
#1 ·
Proton has secured a deal to supply fully built-up (CBU) Proton GEN2 cars to Youngman Automobile Group Ltd Co. to be sold in China. The agreement was signed between Proton Managing Director Dato’ Syed Zainal Abidin Syed Mohamed Tahir and Youngman through its Chairman, Pang Qingnian.

The deal involves a minimum of 30,000 Proton GEN2 CBU cars that wil be rebadged in China under the brand EUROPESTAR and eventually Youngman and Proton (through Lotus Engineering) will be developing a new range of EUROPESTAR cars together. This supply contract is for a period of 20 months from the date of the first delivery of vehicles.

I think it’s best that the underlying components of these new EUROPESTAR cars use component sharing with Proton cars, that way the economies of scale for both Youngman’s EUROPESTAR and Proton can improve together. From what I understand, the deal involves technical licensing of the GEN2 platform as well as the CamPro engine for future EUROPESTAR cars

Proton MD Syed Zainal says these are landmark win-win agreements as it would enable Proton to sell its products and commercialise its technologies in China through Youngman for their brand of passenger cars in a huge market with promise of exponential growth. Imagine, the Chinese auto market is already huge as it is, yet in reality Chinese car ownership is only at 1% of it’s population and is set to grow by 20 to 30% annually.

“We are therefore positive with the prospects and export optimisation that will result in production volume increase at the Tanjung Malim plant. We are equally optimistic of the opportunities in commercialisation of PROTON’s technologies and intellectual property rights,” added Syed Zainal.

However, in Proton’s announcement in Bursa Malaysia, it stated that the relationship of Proton and Youngman is one of independant contracting parties and shall not be construed as creating an agency or partnership between the parties.
http://paultan.org/archives/2007/07/13/youngman-to-sell-proton-gen2-badged-as-europestar-in-china/
 
#55 ·
Re: Youngman to sell Proton badged as Europestar in China

Well, I guess that many Chinese have vague notions of Europe. Just like lots of westerners are mistaking Chinese for Korean or Japanese.

So, in order to make it look classy, the Lotus/Proton were marketed as "European".
 
#56 ·
Re: Youngman to sell Proton badged as Europestar in China

Americans are lumping China cars in with "Asian" cars in general, to a degree. But you may have noticed that they categorize the Chinese cars as the worst. Like they're out to get them or something. Like lead-tainted painted Chinese toys for American consumption, or...something.
 
#58 ·
Re: Youngman to sell Proton badged as Europestar in China

On their website, Lotus-Youngman claimed they exported some L4 in 2010. I thought that their agreement with Proton and Lotus forbid them to sale cars outside China.

Anybody heard anything about Lotus-Youngman outside China?
 
#61 ·
Re: Youngman to sell Proton badged as Europestar in China

those are really great pictures! I cant wait to actually see a model for myself have been thinking of getting a new car soon so i am keeping my options open, i am sure that this will be a good one since i believe in their brand, hopefully it does deliver. i am hoping to see more color options to this as well.looking good!
 
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