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Old 08-16-2006, 03:50 PM   #11
mgrovernut
 
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To be honest I can't see Rover selling in the UK very well because many people who were loyal Rover buyers simple won't buy a Rover unless there is some production in the UK. If they really want a "75" then they will buy the MG version because Nanjing are respecting the identity of the brand buy building the TF here. In addition the MG badge means residuals will be better.

SAIC really need to go on a PR excercise in Britain or Rover will sell less cars than Proton...
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Old 08-17-2006, 12:02 AM   #12
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Proton is selling in the UK? What about TATA. Do they pass crash and emission tests.
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Old 09-18-2006, 11:18 AM   #13
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Default SAIC lose out to Ford on Rover name

Latest news in the last couple of hours is that Ford have decided to exercise their right to buy the Rover brand from BMW. It appears to be a move simply to protect the Land Rover brand as most Americans refer to their Land Rover as a Rover and don't appreciate that a Rover is a passenger car, not a 4x4.
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Old 09-18-2006, 01:02 PM   #14
erik (laofan), cmvdc
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Hi Martin, this is really bad news for Shanghai. It is also bad news for all those Rover dealers in the world who hoped to switch to Shanghai Rover products, keeping the Rover name.
What to do now? Old Shanghai names are FENGHUANG (Phoenix) and SHANGHAI. I understand the Central Government is nowadays against the use of city and province names for consumer products.
Or LUSHENG, as the Chinese name of the 75 is going to be?
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Old 09-18-2006, 01:33 PM   #15
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Looks like they will call them Dragons!

http://auto.sohu.com/20060913/n245316983.shtml
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Old 09-18-2006, 07:42 PM   #16
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WOW SAIC won't be to happy with this result.

As for calling a Rover a Dragon I'm sorry its not British.
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Old 09-18-2006, 07:44 PM   #17
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Using the name Phoenix would be a little ironic! Given the fact that Pheonix Venture Holdings burnt the company to the ashes!

Thanks for the update, Windy.
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Old 09-18-2006, 08:30 PM   #18
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Note that Ssangyong (Owned by SAIC) means "Twin Dragons" in Malaysian so there will be a family connection if that article is correct.

Can't wait to see the dragonboat badge to replace Rovers longboat badge!
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Old 09-20-2006, 04:56 AM   #19
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Default SAIC "unfazed by failed Rover bid"

Interesting piece in the Wall Street Journal.

Quote:
SAIC unfazed by failed Rover bid
The Wall Street Journal Asia
Wednesday September 20th, 2006
(c) 2006 Dow Jones & Company, Inc.

BEIJING SAIC Motor Corp., the Chinese partner of U.S. auto maker General Motors Corp., said the failure to buy the Rover name won't derail plans to develop its own car brand. German luxury-car maker BMW AG said it would sell the Rover brand to Ford Motor Co. after the U.S. company expressed the need Monday to own the trademark for its Land Rover business.

The news is another setback for SAIC in its effort to produce its own brand of cars after losing to Chinese rival Nanjing Automobile Group to acquire the U.K.'s MG Rover Group Ltd. last year.

The Shanghai auto group, which also has a joint venture with Germany's Volkswagen AG, still owns the intellectual-property rights to two Rover models, the 25 and 75.

Zhu Xiangjun, a spokeswoman for SAIC, said any failure to buy the Rover brand wouldn't "hurt the production of [SAIC's] own brand cars. We will launch our own brand car in the fourth quarter as scheduled."

SAIC set up SAIC Motor Manufacturing Co. this year to develop of its own brand cars, using technology bought from MG Rover Group last year.

Ford said Monday it would buy the Rover name from BMW, which sold the Land Rover sport-utility vehicle business to Ford in 2000. Ford was granted the right of first refusal for the Rover name when the deal was signed.

"We can confirm that Ford is making use of their right of first refusal regarding the sale of the Rover trademark," BMW spokesman Marc Hassinger said.

According to the contract signed in 2000, if Ford wishes to buy the brand name, BMW has to sell it, Mr. Hassinger said, adding that a deal would be signed soon. He declined to disclose details.

Kenneth Hsu, a spokesman for Ford Motor China, said the U.S. auto maker deemed the Rover brand important for Land Rover's "brand integrity and future development." He declined to disclose the price Ford will pay for the brand.

Mr. Hsu said the deal is part of the U.S. company's "global consideration," but Ford doesn't have a plan "for now" to make Land Rovers in China.

Jia Xinguang, chief analyst at China National Automotive Industry Consulting & Developing Corp., said buying the Rover brand would have helped boost SAIC-brand car sales in China. But SAIC may "not necessarily" be hurt by its failure to buy the trademark if the Chinese company is able to promote its own brand successfully, he said.
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Old 09-22-2006, 06:44 AM   #20
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Director of Communications at SAIC, Huang Huaqiong in interview. Google translation:

------------------------------------------------------------------------

1. Ford will purchase Rover trademark light, the Shanghai Automotive Industry Corporation is expected to be in before it?

A : We are more than prepared Rover vehicle production package, which should also include the acquisition of Rover by Ford after the reserve program. Rover brands in the overseas for the promotion of the well-known benefits to a certain extent, but in the final analysis, it can create name influence, the key is still to see the quality of their products and services after 2:00 SAIC now fully equipped.

2. Rover lost the trademark, as a model of a Rover 75 car models, the first brand SAIC, will lower its market position?

A: Definitely not. Our position is a high-class vehicle models, but we have a Russian vehicle production of the Rover 75 to greater than the original. Moreover, many consumers are aware, the Rover 75 have their own positions on relatively high, even in the absence of the Rover trademark, we will maintain our position will not change our direction.

3. SAIC is the first direct link between the vehicle linked to SAIC SAIC signs of self-brand or trademark? It has been reported that before the SAIC brand called "Road Q," Is it true?

A : This is certainly not true. Since we established for SAIC certainly is a familiar brand name, like "Q Road" by the name of "Q", and many people do not even know you read it, we will never use this name. It can tell you these things because we need a brand.

4. Beijing auto show in November, SAIC What action?

A : We will release it in October of the new brand, and the Beijing auto show in November, we will carry brand-new car models to exhibitors. SAIC and the new year will be a comprehensive listing vehicle sales, although specific price and time to market is not disclosed, I believe it is a competitive price.
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Last edited by Raul; 09-22-2006 at 06:53 AM.
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