April 10, 2008 – The Honda Civic Hybrid vehicle is being sold in the Chinese market at a price that is RMB 30,000 ($4,285) lower than its original price RMB 269,800, Jinhua newspaper reported, citing sources from Dongfeng Honda's authorized dealers in Beijing.
The price-cut follows Dongfeng Honda's official announcement to offer a RMB 20,000 ($2,740) discount for its Civic Hybrid in January.
Honda Civic Hybrid was imported to China in November 2007 and was priced at RMB 269,800 originally. The model improves fuel economy by 37.42% compared with the base model. Since its launch at the end of 2001, The Honda Civic Hybrid model has sold a total number of 200,000 vehicles worldwide.
Last month, Toyota also cut the price of its Chinese-made Prius hybrid car by up to 8% to help boost the model's flat sales. The Prius hybrid now sells for RMB 259,800, compared with RMB 282,200 before, according to FAW Toyota.