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SAIC venture to make new brand of passenger cars

China's biggest minivan producer SAIC-GM-Wuling Automobile Co Ltd will unveil its passenger car strategy with a new brand on July 18 in Shanghai, Liang Xiaodong, a company official, confirmed on Wednesday.

"We will launch a self-developed brand in the medium-sized sedan segment to improve our competitiveness in the upper level segment," said Yang Jie, general manager of sales under the three-way tie-up between GM, SAIC Motor Corp and government-owned Wuling Motors.

"Starting in the passenger car business will make this year a milestone for SAIC-GM-Wuling, while we still work to maintain our dominant leadership in China's light commercial vehicle market."

The new car, based on the prototype of GM's Excelle model, is under development in the Pan-Asia Technical Automotive Center, a joint venture between GM and SAIC.

The company is aiming to launch at least one new model every year under the new brand.

"With our years of experience in operating GM's Chevrolet Spark car in research and development, parts sourcing, manufacturing, sales and services, we are confident about our own passenger car brands," said Yuan Zhijun, the company's vice-general manager.

SAIC-GM-Wuling has started to establish a distribution network for the new brand based on its original Chevrolet Spark dealerships, which are separate from their light commercial vehicle network.

Yang said he expects the total sales of SAIC-GM-Wuling of this year to hit 1.23 million units.

To prepare for the production of new branded medium-sized sedans, Wuling plans to expand its annual capacity in its Liuzhou plant from 590,000 units to 800,000 units by the end of 2012.

It will also add 210,000 units of output to its Qingdao plant this year.

Yang said that Wuling will replicate its "low-cost, high value" business strategy into the new passenger car brand.

The company has kept the top position in China's minivan sector for four years, based on its successfully low-cost business model.

It made an industry record by selling one Wuling minivan per five seconds, on average, in 2009.

Analysts said that as the self-owned brand of a joint venture, the Wuling mid-size car will be competitive in the segment as it benefits from both the quality of a joint-venture brand and the price of a self-owned brand.

The company sold 1.06 million vehicles last year, more than half of GM's total sales of 1.83 million, being the major force behind the ailing GM in 2009.

· Administrator
20,040 Posts
Discussion Starter · #2 ·
SAIC-GM-Wuling JV Launches New Boajun Passenger Car Brand

SAIC-GM-Wuling (SGMW), GM’s mini-commercial vehicle joint venture with SAIC and Wuling Motors, is launching the Baojun brand (Boajun is the Chinese word for “treasured horse”). The passenger cars of the new brand will be built and sold in China.

The JV partners said that Baojun is being introduced to address the growing demand for affordable passenger cars in China. SGMW’s new passenger vehicle sales and distribution network will be built based on its existing network, incorporating new distributors and elements of the current structure. SGMW will begin building the new network for passenger vehicles following the official launch of the Baojun brand.

The vehicle has been developed with help of GM and SAIC’s Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai.

The introduction of Baojun is part of GM’s multi-brand strategy in China. Baojun will complement our other brands sold in China including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market.

—Kevin Wale, President and Managing Director of the GM China Group

SAIC-GM-Wuling, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region. SAIC-GM-Wuling manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi mini-car. In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming the first automaker in China to sell more than 1 million vehicles in a single year. It has been the sales leader among Chinese mini-vehicle producers for four consecutive years.

SAIC has a 50.1% stake, GM China a 34.0% stake and Wuling Motors a 15.9% stake.


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kawi-no, my Lancer GTS has a I4 2.0L 152-hp 148-ft.-lb. of torque Mitsubishi motor, with no turbocharger. I bought mine in Phoenix, AZ, and now have it with me in northeast Nevada. There is another Rally Red one in the small town I live in, and there is a blue one and a black late-model EVO with the new EVO bodystyle here, too.
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