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Beijing Hyundai Lafesta

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Hyundai is expanding its presence in China with a new sedan developed exclusively for this market and called LAFESTA (Italian for Festival).

Unveiled at the 2018 Beijing Auto Show on Wednesday, it debuts the brand’s ‘Sensuous Sportiness’ design philosophy, which was announced at the Geneva Motor Show, last month.

We don’t have an extensive image gallery to work with, but we can see that some of the key styling features of the Hyundai LAFESTA include a large grille at the front with chrome trim, curvy lines across the bonnet and lower side of the doors and a sloping roofline behind the C pillars. That’s kind of similar to the latest Santa Fe, but on a deeper scale.

“Building on our long history of creating distinctive and sporty character in vehicles, we will create a new era for Hyundai design. ‘Sensuous Sportiness’, the new theme for Hyundai design reflects our goal to build a beloved brand by creating vehicles with heightened emotional value”, commented Hyundai Styling’s chief, SangYup Lee.

Its cabin is described as being “spacious” and “driver-focused”, equipped with quality materials, new technology and numerous driving assistance systems.

Power comes from a turbocharged 1.6-liter GDi engine, which could be shared with the Kona Premium GT. It’s married to a seven-speed dual-clutch automatic transmission, just like the one in the subcompact SUV, where it develops 177PS (175hp / 131kW) and 265Nm (195lb-ft) of torque.

The new Hyundai LAFESTA will go on sale in China in the fourth quarter of 2018, and the automaker promises to detail it after its official launch.
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Lafesta name was used by Nissan for 2 generations of MPV in Japan from 2004 to 2017.
The 2nd gen was a rebadged Mazda Premacy/5.

It will be sold between Mistra and Sonata ?
Perhaps Hyundai is trying to get in trouble with Nissan. Instead Lafesta Hyundai should use Lavita nameplate, which was KDM nameplate for Hyundai Matrix. At least was still a MPV nameplate turned into a sedan.
It will be sold between Mistra and Sonata ?
With a length of 4660 mm, it will sit between the Elantra Lingdong (AD) and Mistra. The wheelbase of 2700 mm is the same as the Elantras' (AD, MD). Pricing remains to be seen, although it will likely be projected as a "premium" car.
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