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A standard Asiatic SUV with a Buick grille. They will make a couple of thousand (like Qoros, Luxgen, DS) and selling in China is going badly, who wants a Borgward in China? Finally Foton will sell them as Foton, or when they are clever, they will do that from the start. Then export to Europe. Who wants a Borgward which resembles a KIA or a Nissan? The sales of Chinese MG’s in England is also not flourishing.
 

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Foton is off to an OK start in Australia for now, but others like Great Wall and Chery in particular have ground to a virtual halt. No effort, no brand development, no understanding of the market, just not serious. I don't know why they bothered.
 

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Rumor: Foton looking to sell Borgward partially

Foton is perhaps trying to enlist an outside investor in Borgward to try and de-risk future capex on growth and development of the brand, as Borgward is taken global. Although Foton is strong financially, the nurturing of a new brand needs lots of investment in newer technologies and compliance challenges (autonomy, safety, emissions, recyclability).

Apparently the Shenzhen-based Baoneng group is interested. Recall that Baoneng is also eyeing a good chunk of Qoros. In March, Baoneng Automobile Co. Ltd. was established through subsidiary companies. Last year, Baoneng signed a cooperation agreement with Fuyang District local authorities and other corporate investors to set up a new energy automobile production base in Fuyang, Hangzhou.

http://www.d1ev.com/news/qiye/58038
 
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