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I actually bought my first car off a Korean couple.
It was a Ford Taurus.
I hadn't got my driver's license back then, so they were kind enough to drop off the car at my apartment and drove back in their Grand Cherokee.
When I asked them which car they liked most, the answer was Hyundai Sonata.
I didn't spot that car in their garage though.
 

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I think the culture may have played a big part here. Heard that in Korea, seniority is such a big deal that you should not out-drive your boss, or anyone with a higher position in your work, etc. For example, when your supervisor drives a Sonata, you better get yourself a Elantra or something like that.
 
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