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Brilliance to show cars at 2009 NAIAS

August 20, 2008 - Brilliance, the state-owned automaker that produces BMWs in China under a joint venture with the German automaker, has announced that it intends to show 2009 models at the North American International Auto Show in Detroit in January.

Though Chinese automakers showing vehicles in Detroit is nothing new, a spokesperson for Brilliance told Automotive News China that the carmaker is serious about selling cars in the United States during the 2009 calendar year.

Apparently, two Brilliance models - the midsize BS4 and larger BS6 - were sent to the United States in 2007 for emissions and crash testing. Brilliance’s Vice President, He Gouhua, says that the cars passed the safety testing but not the emissions testing. Still, we have to wonder what structural modifications were made between 2006 - when the car flunked a German test - and 2007.

Brilliance plans to show off the BS4 and BS6, as well as the recently-introduced BS3 coupe and FRV hatchback in Detroit.
source: leftlanenews.com
 

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Brilliance delays auto exports to US by two years

January 16, 2009 - Brilliance China Automotive Holdings Ltd will delay vehicle exports to the United States by two years although its debut at the ongoing Detroit Autoshow is helping the firm to build up its brand image, according to a company source.

"A lot of factors, including which products to export and how to cooperate with overseas partners, remained uncertain," said the official in charge of overseas expansion. "We are still in the early stages of our entry to the United States. But it's a good time for us to finish the preparations amid a market downturn."

Brilliance Auto, the Chinese partner of Germany's BMW, had earlier planned to sell sedans under its Brilliance brand in the US in the first quarter of this year with partner Autokam Ltd. Exports to Germany started in 2006.

Slack demand

But the global financial crisis has hit the Big Three US car makers and resulted in slack demand for new vehicles. Other global car brands are cutting prices to bolster sales which eroded a major advantage of Chinese-made vehicles ?? their prices. This poses greater difficulties for Chinese car makers' overseas expansion. Other problems cited include safety concerns and having to create awareness of a new name to US consumers.

The company official said entering the US market would still remain a top priority and to this end Brilliance made its first appearance at the auto show with four models.
source: Shanghai Daily
 

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Is 2 years an appropriate time frame to enter the US market.

I think it may be longer as the current economic crisis isn't going to improve for sometime.
 

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It's been awhile since we got Raul's update (seen above) on Brilliance in the United States of America, but now trade publication Wards tells us that Brilliance's arrival may finally be approaching and, that some Saturn dealers may be a part of it.
Will David Shelburg's prediction that he'd be the first in the U.S. with a Chinese passenger car actually come to pass? We shall see.........

Via Autoline we hear this:

According to Wards, a few Saturn dealers have agreed to sell Brilliance cars. The Auto-Kam Automotive Group is the official franchiser and distributor of Brilliance cars in the U.S. and says it has over 30 locations to sell vehicles including the Saturn ones. Brilliance says it will sell cars in the American market next year as long as they pass safety testing.
 

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lol it will never happen, because Saturn themselves are near being shelved.

Lets face it; Pyongwha has a better chance of reaching US soil:rolleyes: .
 

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Brilliance cars really do suck. As a European I think they will bomb badly, so badly in fact that I doubt many people will complain as no one will buy them in the first place. Truly shocking and hideously built cars.
 

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danadrianrico said:
lol it will never happen, because Saturn themselves are near being shelved.

Lets face it; Pyongwha has a better chance of reaching US soil:rolleyes: .
Saturn dealers are signing up to become Brilliance dealers. Saturn is no more effectively.
 

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But the fixed assets and the expertise are still there, and that's what Brilliance, and all the others need, to make a successful entry.
 

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I knew BYD was going to be at the Detroit Auto show this year but was surprised to see that Brilliance was there again as well. Apparently Brilliance is still working on building a U.S. dealer network, and the Kelley Auto Group is one of the signers as can be gathered from this video:

http://www.theautochannel.com/news/2009/01/14/363823.html

Tiny vehicle maker, Li Shi Guang Ming also popped up again this year....
 
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