China Car Forums banner
1 - 11 of 11 Posts

·
Administrator
Joined
·
18,117 Posts
Brilliance opened their Italian website:
http://www.brilliance-auto.it/main/default.asp

Company is advertising its complete lineup including upcoming BS2. Vehicles sold in Italy are:

* BS2 1.6i 16v 108 HP
* BS2 1.6i 16v 108 HP AM
* BS4 1.8i 16v 136 HP Comfort
* BS4 1.8i 16v 136 HP DeLuxe
* BS4 1.8i 16v 170 HP Turbo AM
* BS6 2.0i 16v 122 HP Comfort
* BS6 2.0i 16v 122 HP DeLuxe
* BC3 1.8i 16v 170 HP Turbo
* BC3 1.8i 16v 170 HP Turbo AM
 

·
Administrator
Joined
·
18,117 Posts
Brilliance hopes to capture 1.5 percent of European market in 10 years.

Gasgoo.com:
March 7, 2008 – Brilliance Auto expects to sell 200,000 vehicles a year in European market and capture at least 1.5 percent of the market with in ten years, the Chinese automaker's chief dealer in Germany said at the sidelines of Geneva Motor Show.

"In 10 years, I expect we will have a market share of at least 1.5 percent, selling about 200,000 cars a year," Hans-Ulrich Sachs, CEO of HSO Motors Europe, Brilliance's importer for Europe, told Reuters at the Geneva auto show.

Sachs also said Brilliance was on schedule to finish covering all of Europe's main markets by the end of this year, becoming the first Chinese automaker to invade European market.

At the end of 2006, Brilliance and HSO signed a five-year export contract. Under the contract, Brilliance will export a total of 158,000 Zhonghua vehicles to European market.

"Brilliance will bring more and more models to German market. We will expand our exports to other European countries. Our ultimate goal is to sell vehicles to 22 member countries of European Unions," said Qi Yuming, board chairman of Brilliance Auto.

This month Brilliance Auto displays three models at the Geneva Motor Show: a 2.0 liter luxury sedan Zhonghua Zunchi, a 1.8 liter TAT Junjie and a 1.8 TMT Zhonghua Coupe. This is the second for Brilliance to display models in Geneva Motor Show.

Brilliance now has import companies serving 17 European countries, including Germany, Switzerland, France and Spain, with 700 non-exclusive dealers, according to the Reuters report.

Last year, Brilliance made headlines in Europe when it received a rating of just one star out of five in a crash test for its BS6 sedan by Germany's ADAC auto club.

Brilliance at 2008 Geneva Auto Show:
 

·
Administrator
Joined
·
18,117 Posts
Brilliance to start selling improved BS6 sedan in Europe.
Brilliance Jinbei Automobile Co. will launch sales of improved cars in Europe this summer, about one year after its BS6 sedan got a low safety rating in a crash test in Europe.

Its chief distributor in the region has cut the sales target for its sedans set before the crash test by more than 50 percent.

Hans-Ulrich Sachs, managing director of Brilliance's European importer HSO Motors Europe, says the sales of the redesigned cars will start in Germany.

In addition to the redesigned BS6, another sedan made by Brilliance -- the BS4 -- will also hit the German market in summer. The third car, a coupe model BC3, will be launched there in autumn, he says.

Sales in other European countries like France and Belgium are expected to start in early 2009.

Brilliance confirms the plans and says it will start producing the improved BS6 as well as the BS4 in April or May at its plant in Shenyang city, Liaoning province.

The company adds the improved versions, dedicated for European markets, will differ from products targeting Chinese domestic markets, but all products will share production lines.

Brilliance started exporting cars to Europe at the end of 2006, but all sales of the BS6 sedan stopped last July and August after the car did badly in crash tests conducted by 11 national auto clubs, including Germany's ADAC.

Brilliance says it has redesigned "approximately 60 components" of the BS6 to improve its safety.

The company says it:

A) Replaced an unspecified number of parts in the chassis;

B) Redesigned the airbags to minimize injuries to front-seat passengers' chests during a car crash;

C) Equipped front seats with seat belt pretensioners, which will lock the belts almost instantaneously when a car crash happens;

D) Improved door panels, car roofs and roof pillars to minimize injuries inflicted by edged parts on passengers during a car crash;

Brilliance and HSO Motors say they are now requesting the independent car-testing organization EuroNCAP to crash the improved Brilliance car later this year. A EuroNCAP spokeswoman says no final decision has been made on when to conduct the test.

Spanish independent tester IDIADA has crashed a prototype of the redesigned BS6 to EuroNCAP standards last September, and says it would get a three-star rating.

Brilliance says the improvements add to the costs, thus the cars targeting European markets will be more expensive than those sold on the domestic market.

Sachs says the improved versions of the BS6 will sell at about 19,900 euros per unit while the BS4 will be priced at about 16,900 euros. The price of the BC3 will range between 17,000 and 18,000 euros.

Sachs adds HSO Motors plans to sell 3,000 to 4,000 Brilliance cars this year, about 10,000 in 2009 and 20,000 in 2010. The company previously aimed to sell 20,000 in 2008, 30,000 in 2009 and 40,000 in 2010.

He adds HSO Motors sold 120 units of the unimproved Brilliance cars to its European distributors in January. The company has 10 distributors in 16 European countries.

"We are still alive and we are fighting back," Sachs said.

Brilliance also says its cars are receiving emission and crash tests in the United States now. The company is building distribution networks there. It expects to get 500 dealers across the U.S. by the end of this year.
source: Automotive News China, March 25, 2008


Brilliance Auto to make vehicles in Ukraine.
March 25, 2008 - Shenyang Brilliance Jinbei Automobile has named a Ukraine company KRES as its sole sales agency in the country, sources from Ministry of Commerce said.

The two sides have already signed cooperative agreement, according to the sources. KRES will import auto parts from Brilliance and assemble Brilliance vehicles locally.

Brilliance Auto expects to sell 200,000 vehicles a year in the European market and capture at least 1.5 percent of the market share within ten years, Brilliance's importer for Europe said earlier this month.

Brilliance is now linked with import companies abroad serving 17 European countries, including Germany, Switzerland, France and Spain, with 700 non-exclusive dealers, according to a Reuters report.
source: Gasgoo.com
 

·
Administrator
Joined
·
18,117 Posts
Brilliance will display cars at 2008 Leizpig Auto Show:
http://es.autoblog.com/2008/04/03/pre-salon-de-leizig-2008-brilliance-ataca-de-nuevo/
http://www.autobild.de/artikel/brilliance-in-leipzig_653117.html


Translated with Google:
Brilliance strikes again

Brilliance was proposed some time to conquer the European market and the best way to do so was starting with the largest volume of sales, namely the German. With an initial setback due to a high price of BS6 and some fairly disastrous crash test, now attack again in the Chamber of Automobile Leizpig with an offer improved and more attractive.

To begin the BS6, now with three star Euro Ncap (the same as an Alfa Romeo 147 for example) reduces its price up to € 19,990 for the base model. It has the same origin Mitsubishi engine with two-litre 122 hp but with improvements to reduce consumption. The equipment includes air conditioning, four elevalunas, four airbags and ABS + EBD among other things.

But the big news is the arrival of BS4, a sedan of 4.6 meters and a cost of demolition from € 15,990. The best part is that besides being a vehicle modern equipment includes a full fee for that because we take away air conditioning, ABS + EBD, traction control, audio equipment and four airbags. Engine access to the range is home Mitsubishi, with 1.6 liters and 100 hp.

The range of engines of BS4 be completed in September with engine 1.8i 16v 136 hp with five speeds and change with the 1.8i Turbo 170 hp coupled with a six-speed manual gearbox or an automatic four. Not particularly conspicuous by their performance but will have a very comfortable ride and consumption are not very high.

The range BS4 is offered with three trim levels and also commented on the base model "Comfort" version can be purchased at "Luxe", which adds the post parking sensor, automatic climate control, alloy wheels, fog lamps, trim more showy, details simile aluminium wheel and shift knob of leather, and so on. The finished "Turbo" will sunroof, leather upholstery, electric and heated seats, 17-inch tires, front parking sensor, integrated navigation system, speed control, rain sensor and details simile wood, sports seats, and so on.

Finally in Leizpig also show the BC3 Coupe, available only 1.8i Turbo engine with 170 hp and manual gearbox, and that time again test the market for possible introduction in the short term. It is certainly the most attractive model for the signing, with some finished and made quite a generous equipment. The main sticky is the absence of ESP, something happens in the other models of the signature, even though they are working with BOSCH to offer as soon as possible.

Brilliance also seem to finally begin exporting to other markets, including the Spanish and Portuguese but still do not have an arrival date closed, it could take again.



 

·
Administrator
Joined
·
18,117 Posts
China's Brilliance BS6 well short of sales target in Germany.

17.04.2008 - The Chinese-built Brilliance BS6 is currently running well below its sales target in Germany, with just 180 units getting sold there since the vehicle went on sale last July. Originally, the German importer said they had expected the car to hit a 500-unit mark.

Click to enlargeOne of the reasons for the Brilliance BS6's poor market performance in Germany could be that the Chinese-made vehicle was awarded just one out of the possible five stars in a Euro NCAP crash test. Following some major overhaul work, the BS6 was subsequently awarded three stars.

In August, the Brilliance BS6 will be joined by another Chinese-made model, the BS4, which is expected to sell 4,000 units a year.
 

·
Administrator
Joined
·
18,117 Posts
Brilliance Motors joins forces with renowned German football club.

22.8.2008 - HSO Motors Europe, the general importer of the Brilliance car brand in Europe, is to become Champion Partner of the German Premier League football team Borussia Dortmund (BVB) and consequently the exclusive automotive partner of BVB.

In Germany, Brilliance Motors Deutschland GmbH will be using this sponsorship to emotively bond brand association among club supporters and football fans. Says Hartwig Hirtz, Managing Director of Brilliance Motors Deutschland: “In BVB, we have found the ideal partner to start our commitment to football.” Football is not just the core of BVB, but has a fascination for Brilliance that far transcends any financial involvement.

“We are delighted to welcome Brilliance as a dynamic company whose ambitious goals suit those of Borussia Dortmund,” emphasised Hans-Joachim Watzke, Board Chairman of Borussia Dortmund GmbH & Co. KGaA.

“We are looking forward to a long-term partnership and will be pleased to be able to contribute to the brand positioning of Brilliance in Germany via the Borussia Dortmund platform,” added Stefan Heitfeld, head of Sportfive, the Dortmund-based marketing partner of BVB.

HSO and Brilliance Motors Deutschland are planning a long-term co-operation with BVB. A fixed contract has already been concluded for the 2008/2009 and 2009/2010 seasons and an option to extend has been agreed upon.

BVB is not just very popular as a traditional club, but well-known for its very large and loyal fan base. “This is why BVB was the partner we were looking for,” says Hartwig Hirtz.

On October 25, Brilliance Motors Deutschland will be celebrating the introduction of the BS4 range at over 120 dealers. With full equipment, this compact 4-door sedan featuring stylish Pininfarina design is on sale for EUR 15,990.
source: samar.pl
 

·
Administrator
Joined
·
18,117 Posts
HSO Motors Europe declares bankruptcy!

Brilliance German importer HSO Motors Europe declares bankruptcy.

http://www.auto-news.de/auto/news/a...porteur-HSO-Motors-meldet-Konkurs-an_id_25598

After nearly four years of construction work is the Brilliance brand before Off. The importer HSO Motors Europe, who drove the brand, now had to file for bankruptcy. Made an end of the Chinese brand, the market crisis.

HSO: competitive rebates are to blame
Brilliance wanted his vehicles - including the sale BS4 saloon - especially on price. But by the "Manufacturer-price declines in nearly all our competitors," this strategy lost its basis, HSO Motors. Thus, the brand makes the discounts in the competing models responsible. In talks with the Chinese manufacturer, the importer asked for sales support efforts, but without success.

Registration problems due to crash results
The decline of Brilliance and the crash might have contributed to poor results of the vehicles. Accident due to insufficient security BS4 received from the EU, no type approval, so the cars could be admitted only by individual approval.
 

·
Administrator
Joined
·
18,117 Posts
Brilliance halts European exports

Chinese car maker Brilliance has halted European exports of its BS4 and BS6 saloons in the wake of a lukewarm reception to the two models.

Two unnamed company executives told Reuters that the firm's difficulty in meeting continually evolving European emissions regulations was also a factor in stopping exports.

"We have stopped exports to Europe," said one executive. "For now, we have no timetable for resuming the business." The executive indicated that the firm may return to Europe when its engines are made Euro 5 compliant.

Between 2007 and 2009, Brilliance sold just 502 BS4s and BS6s across Europe, according to industry analyst Jato Dynamics.

http://www.autocar.co.uk/News/NewsArticle/AllCars/249258/
 
1 - 11 of 11 Posts
Top