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Brilliance Auto sold 300,000 vehicles in 2007.

December 28 – China’s Brilliance Auto sold 300,369 completely built-up vehicles year to date, up 42.72 percent from one year earlier, China’s state news agency Xinhua reported today.

In 2007, Brilliance Auto’s total revenue reached RMB 43 billion (USD 5.86 billion), up 32 percent from one year earlier. Meanwhile, the automaker has exported 15,500 completely built-up vehicles in 2007.

Year to date, Brilliance Auto has sold 115,000 Zhonghua sedans, up 82 percent from one year earlier. The 115,000 Zhonghua sedans include 32,000 Zhonghua Zunjie vehicles, and 82,000 Zhonghua Junjie vehicles.

Brilliance Auto also sold 28,906 BMW 3 series and 5 series sedans in the first 11 months of this year, up 43.4 percent from one year earlier.
source: Gasgoo.com
 

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ash said:
BEIJING (XFN-ASIA) - Brilliance China Automotive Holdings, the Chinese partner of Bayerische Motoren Werke AG (BMW), said it sold 194,000 vehicles in the first eight months to August, up 50.8 pct from a year earlier.

Sales revenue for the eight months period increased 41.9 pct year-on-year to 28.66 bln yuan, with exports surging 64.6 pct to 88.19 mln usd, said Brilliance Auto in a statement.

The company added that it will be the only Chinese automaker to display its own brand of cars at the International Motor Show (IAA) starting this week in Frankfurt, in a move to further expand its overseas market presence.

Brilliance China signed a contract in November last year with HSO Motors Europe, a German importer, for 158,000 Zhonghua-branded sedans over five years.

It also signed a deal with a Russian trade company in March to export 80,000 units of its Jinbei Haice minibus there over the next five years.

The Chinese automaker is currently making efforts to export its Zhonghua Zunchi model, also named the BS6 sedan in Europe, to the US market.
I wonder if they will choose David Shelburg or some other importer. For a while david shelburg and his team were going to bring it to the states.
 

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Brilliance developed diesel engine for BS4 and BS6.

Brilliance has a fair share of interest in the European market, they are determined to make an entry into the heart of Euro land. Last year they did make an entry but it was rather like dive bombing into the swimming pool with an awful crash test rather than a graceful dive. Brilliance went back at the crash test in Spain, and gained a reasonable 3 stars. Many automotive commentators believe that Brilliance really needs a diesel model if they are going to make any head roads into the European executive car market - those guys need a car thats economical and good enough to do a few thousand kilometers on the highways per month! Brilliance listened, and they delivered, a 1.9 Turbo Diesel BS4 and a BS6 are expected to be launched at the Beijing Auto Show later this month. The 1.9 turbo diesel engine is a first from Brilliance, and quite possibly a first from a Chinese auto manufacturer. The turbo is sourced from Bosch, whilst the engine is a home grown 4 cylinder design which meets Euro 3 and Euro 5 emission specifications, which makes it good for sales in both China and Europe.

source: China Car Times
 

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China: Brilliance Auto returns to profit in 2007

Brilliance China Automotive Holdings has returned to profitability following two years of losses. The OEM recorded an annual net profit of Yuan 166.36m (US$23.8m) for the year ended 31 December 2007, compared with a loss of Yuan 704.64m in 2006.
 

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Brilliance to launch over 10 new models in 2008

Updated: 2008-05-04 Source:Gasgoo

Brilliance Auto, the Chinese partner of BMW, displayed nine new cars and four new engines at the 2008 Beijing auto show last month. At the show, the company unveiled its Junjie Wagon, six-generation Haise (H1S) and 2009 Granse MPV as their world premieres. It is reported that Brilliance will launch more than ten new car models this year based on its innovative development of own brands.

The Brilliance Junjie Wagon is based on the Junjie sedan designed by Pininfarina. The car has a sporty look, and it features a smooth beltline and roof that blends into the back. It's expected to fill a luxury niche for the Junjie brand. As one of the all-new models made by Brilliance Auto to meet the growing market demand, the Junjie Wagon is a perfect mix of the sedan concept and wagon features, offering a free choice of mobility for your business and leisure hours.

The Junjie FRV is seen as the company's rival for the Volkswagen Bora HS. The Junjie FRV family edition is designed and engineered by Italian auto design firm Giugiaro. Its splendid architecture ensures the excellence and balance of your driving experience, and achieves the beauty of your harmonious family life. The design of the Junjie FRV sports edition highlights the muscular streamline of the car body and has brought out the sporty features of the sedan and sports cars.

At the recent roll-out ceremony of the carmaker's Junjie FRV model, the chairman of Brilliance Auto said that the company will continue to pursue its self-development strategy and make full use of its partnership with global brands. The design and launch of Junjie FRV is a landmark in Brilliance's capability and expansion in the competitive auto market. This model will also help Brilliance optimize its product variety and expand its product lineup.

Over the past few years, Brilliance Auto has independently developed nearly 20 products, including the Zhonghua Junjie, Zhonghua A-class Car, Zhonghua Coupe sports sedan, elongated 14-seater Haise, 11-seater Granse, and 1.8T turbo-charged engine. All these have enhanced the company's abilities to design and manufacture complete vehicles and to supply some supporting auto parts. Its products vareity has expanded to the high-, medium- and low-end vehicle segments in the market.

In its effort to build up the product "quality, variety, and brands," Brilliance has sped up its steps in market growth and resources integration. In 2007, Brilliance sold more than 300,000 complete vehicles.

Brilliance said that it aims to sell 600,000 vehicles and 600,000 engines by 2010.
 

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Brilliance launches cheap 1.8T Zhonghua sedans.

May 27, 2008 - Brilliance China Auto yesterday launched Zhonghua sedans powered by the 1.8T (turbo) engine, which has achieved a breakthrough in the mid- and high-end automobile segments of China's own brands. The average price of the 1.8T Zhonghua cars has risen by about 40,000 yuan ($5,740). Brilliance aims to sell 175,000 cars of this own brand in the coming three years and at this rate the carmaker is expected to increase its sales revenue by 7 billion yuan.

Equipped with the 1.8T (turbo) engine are five Zhonghua Zunchi models and four Zhonghua Junjie models. Their selling prices range between 125,800 yuan and 199,800 yuan. The turbo engine features the cutting-edge technology, and the imported or joint-venture-made 1.8T cars would sell for at least 180,000 yuan, but Brilliance's 1.8T sedan can sell at a price lower than 130,000 yuan. So some analysts and customers doubt whether the low pricing is a sales gimmick by Brilliance.

In response to the doubt, Brilliance CEO Qi Yumin said that the company set the prices of its 1.8T sedans very cautiously, mainly based on possible brand recognition they will bring and the long-term returns on the investment. However, Qi admitted that the low pricing will also help the Zhonghua sedans penetrate into the domestic and global markets more quickly. In addition, it is impossible for the homegrown brand to sell at the same price of imported or JV-made brands using this technology.

Brilliance aims to sell 80,000 Zhonghua sedans equipped with the 1.8T engine this year and 100,000 units in 2009 to balance the carmaker's hefty investment in the 1.8T (turbo) engine technology. The company had invested 1.05 billion yuan in the research and development of the 1.8T (turbo) engine, Qi said.
source: Gasgoo.com
 

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Brilliance mulls adding SUV model to its lineup

June 4, 2008 - BMW's Chinese partner Brilliance Auto is mulling developing a SUV model in one and a half year to complete its lineup, chairman said recently.

"Now that we have introduced new sedan, FRV and Wagon models, a SUV model become a necessity for our product lineup", Liu Zhigang, president of Brilliance, told the press at the launching ceremony for Junjie FRV, which has already debuted at the 2008 Beijing auto show in April.

Asked which market segment the new model will slot in, Liu only said Brilliance's SUV will be positioned higher than Chery's Tiggo, which is selling for 86,800 yuan ($12.534) in the Chinese market for the time being.

Last year the number of SUVs sold in China rose 58 percent to 375,300 units and Chery alone sold 50,098 Tiggo, representing an increase of 77%.
source: Gasgoo.com
 

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Brilliance China to export cars to Germany, U.S..

June 06, 2008 - Brilliance China Automotive Holdings Limited, a Chinese partner of Germany's BMW AG, plans to boost export this year and bring its products to Europe, North America, and Russia.

Its aims to sell 30,000 units in overseas markets in 2008, 60,000 in 2009, and even more in 2010, said its chairman Qi Yumin. Notably, its complete vehicle export surged 79 percent year on year to 15,500 units in 2007.

Recently, the automaker has just put its three Junjie FRV cars into the market. The first batch of Junjie cars, which meet the European three-star standards, are scheduled to head for Germany this July, disclosed Yang Bo (transliterated), general manager of its global sales arm.

At the current 78th Geneva International Motor Show, Brilliance China showed three car models, including Zhonghua Galena 2.0 luxury, Zhonghua Splendor 1.8T AT top-class and Zhonghua Coupe 1.8T MT, part of its efforts to make inroads into the European continent.

Its annual sales would reportedly reach 200,000 units within ten years in the continent with a market share up to 1.5 percent. Its products are expected to enter 22 European countries, according to its long-term strategy.

Moreover, its 1.8T Zhunchi sedans are having related tests now, and once passing the tests, they will be shipped to the US, the world's biggest auto market.

These years, Brilliance China has also been busy expanding in other overseas markets. Shenyang Brilliance Jinbei Automotive Co., Ltd., one of its affiliates, announced the release of its sedan model Splendor in Egypt at a press conference held in Cairo on November 5, 2007, earlier reports said.

Splendor has been the second car model the Shenyang-based arm released in Egypt after Galena, a medium-grade sedan model that marched into the country in 2006.

As early as in April 2005, Brilliance China entered Egypt through the cooperation with BMW's local venture. The Chinese automaker agreed to export 2,000 sets of components of Zhonghua- branded sedans by the end of 2005, marking the first export of Chinese medium-grade sedans to the African country.

Domestically, in order to boost its sales, Brilliance China Automotive will set up two joint auto financing ventures in partnership respectively with BMW and US General Electric Company (GE).

The China-German venture would mainly serve BMW dealers, and imported BMW cars, as well as products by BMW Brilliance Automotive Ltd., another venture between Brilliance China and BMW, said sources.

The China-US venture is scheduled to be formed in October 2008 with registered capital of 500 million yuan.
From:tradingmarkets.com
 

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Brilliance Grandor, Splendor hit Hyra Motors’ stable.

Though the improvised oval test ground near the Astro Turf inside the premises of Government College, Ikoyi, Lagos, was not the best of drive tracks, it nevertheless provides enough challenges for some new cars to prove their Chinese mettle as the cream of motoring journalists put them on ‘trial’ recently.

The new vehicles were some units of manual and automatic transmission Splendor, product of Brilliance Auto - a Chinese auto maker represented in Nigeria by Hyra Motors. And did they impress? In terms of cornering ability, Splendor won as many hearts as it did with its sheer elegance and poise.

The car demonstrated that its braking distance was good for safety.

Sound proofing in the Splendor was splendid which explains why even when the accelerator pedal was slightly stepped on, the rev of the engine was hardly audible. The ‘silence’ of the engine totally belied its power a little bit of which manifested while the car was being driven round the test spot.

But perhaps, the best part of the Splendor is its interior trim. Executive may be the best word to apply here in describing the ambience of the cabin. And with the air-conditioner functioning superbly, borrowing the word of a journalist, the cabin of the Splendor is a tribute to the craftsmanship of the Brilliance engineers.

With Splendor’s performance that Saturday afternoon, there is no doubt that the Brilliance brand will follow the successful course charted by another Chinese brand (Geely) in Hyra Motors stable just as easily as hot knife goes through butter.

Available in 1.8 litre manual and 2.0 litre automatic, the Splendor is accompanied in its drive into the Nigerian market by two bigger sisters Grandor and Zhonghua, both of which were not present during the test drive two weekends ago, but according to the managing director of Hyra, Mr. Seyi Oyinlola, the trio are some of the best vehicles ever made in China.
“These cars are coming out of the same production line as BMW… no one will believe they are from China”, Oyinlola remarked, stating that Hyra Motors was being careful not to introduce too many Brilliance models at the same time. The tropicalised vehicles are backed with a warranty of three years or 100,000 kilometers.

Zhonghua’s state-of-the-art design is reflected in the lines of the diamond shaped headlights and the rounded rear lights. Additional bodywork protection is provided in its unique anti-collision door strips in a colour to match the bodywork.

It also has its fair share of safety systems. An on-board light sensor automatically adjusts the intensity of the vehicles lights to suit the driving environment. Inside, a six-disc DVD player is fitted with hi-fi speakers and a 6.5” high-definition LCD screen, offering an extraordinary standard of in-car entertainment.

The Hyra boss explained that next to their quality, the obvious advantage the Brilliance vehicles are driving in with are competitive prices. For instance, while the Grandor is available at N3, 6 million, other executive sedans in its class are priced far above N4 million, the guests were told. And to make ownership of the cars easier, the marketer has gone into partnership with bank to enable buyers make 10 percent down payment and have the balance of the cost spread over many months.

With A1, another Brilliance offering hitting the stable in the next couple of months, Hyra Motors may well be on course to meet the target of 1,000 vehicles this year. The company has also embarked on a network development project which will see more showrooms and after sales facilities in Lagos, Abuja and Asaba in a matter of weeks.

After sales activities, it was learnt, are coordinated by Femi Elutide, the workshop manager said to be “Geely and Brilliance-certified”.

Meanwhile, as an incentive to buyers and as part of an introductory package, Hyra Motors is dangling a reward of two nights for two in a top hotel anywhere in the world for purchase of a Splendor, while any buyer of Grandor gets seven nights free stay for four.
from: sunnewsonline.com
 

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martin_krpan said:
Brilliance China to export cars to Germany, U.S..

this just doesnt seem like it will happen anymore

they keep saying year after year


TO export...not IS exporting
 

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Brilliance Auto to start Sichuan plant by year end

September 16, 2008


Shanghai, September 16 (Gasgoo.com) Brilliance Auto, a leading manufacturer and distributor of sedans, minibuses and auto parts in China, will officially launch its production base in Mianyang, Sichuan province by the end of this year, Beijing Business reported today.

Brilliance has shared the production line with its partner BMW for producing Zhonghua vehicles and BMW cars. But now production expansion gradually has affected both sides, and the potential of further extending the production capacity has emerged, a person close to Brilliance said.

As Brilliance BMW has launched its second plant project, Brilliance has also begun to plan its production extension.

The upcoming Sichuan Mianyang plant will add 100,000-unit capacity to Brilliance Auto, which currently has total a production capacity of 400,000 units in its Brilliance Jinbei plant. The Mianyang plant, as Brilliance mini-van manufacturer, will mainly produce Jinbei series vehicles.

"The emerging exports of Brilliance Auto acted as another factor which drives the automaker to expand its production," an analyst said.

Brilliance plans to export 30,000 to 50,000 complete vehicles this year and 60,000 units in 2009. "The company is likely to fulfill the sales target," a source close to Brilliance international business revealed, "Brilliance's exports will take up one third of the automaker’s total sales within three to five years. The automaker has made big progress in exporting its vehicles to Russia, South Africa and some European countries."

http://www.gasgoo.com/auto-news/1007763/Brilliance-Auto-to-start-Sichuan-plant-by-year-end.html
 

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Brilliance Auto '08 export to top 20,000 vehicles

December 11, 2008
Shanghai, December 11 (Gasgoo.com) Brilliance Auto, a Chinese partner of BMW, exported 18,821 vehicles in the first ten months of this year, up 95% from one year earlier, and expects its whole-year export to exceed 20,000 vehicles, said xinhuanet.com today.

Brilliance Auto has proactively adjusted its strategy to fight the financial crisis and laid a sound foundation for the company's sustainable growth. In addition to retooling itself, the Chinese automaker has intensified its technological cooperation with BMW, Toyota, Italian design firms and other global companies, and has made great efforts to produce "high-tech, low-emissions, fuel-efficient" green premium cars.

The engine R&D capability of Brilliance Auto is well matched with its auto design and manufacturing abilities. The company has started the technological revamp and upgrade of its core auto parts including the automatic transmission.

On the other hand, Brilliance Auto has explored both the low-end and high-end markets at home and abroad. In the global markets, Brilliance has boosted recognition of its own brands, and has successfully entered the high-end markets in Germany and other European countries. Brilliance vehicles are also selling well in the low-end markets in Southeast Asia and South Africa.

A series of proactive and effective measures have driven Brilliance vehicles into Europe, North America, Russia and other markets. Brilliance Auto is tapping further into the local and global markets for better growth.

http://www.gasgoo.com/auto-news/1008687/Brilliance-Auto-08-export-to-top-20-000-vehicles.html
 

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Brilliance Auto to mass-produce $8,800 taxis.

August 6, 2009
Chairman of China's Brilliance Auto said at a press conference last Friday that the company plans to mass produce 60,000 yuan ($8,800) to 70,000 yuan taxis next year.

Qi Yumin told reporters that he is impressed with Geely Automobile's black taxi cabs, which look quite different from the traditional appearance of four-door sedans.

But he said that Brilliance's taxi products would sell at 60,000 yuan-plus, much cheaper than Geely taxi cabs. Meanwhile Brilliance Auto's taxis will be based on its A-Class platform, where Junjie FRV (BS2) and FSV sedan are being built.

Other products scheduled for next year include another A-Class sedan codenamed "A4", upgraded Junjie and Haishi, as well as some special purchase vehicles (SPV). The Junjie Wagon (BS4) is also scheduled to be exported to Europe beginning next year.

The chairman did confirm that the company is in talks with Daimler AG to build SPVs for Chinese market next year.

Brilliance Auto sold 285,242 vehicles in 2008, ranking eighth among Chinese automakers. It is aiming to sell 330,000 vehicles this year and 450,000 to 500,000 vehicles next year.

from Gasgoo.com
 

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Brilliance entered Brazilian market:
http://revistaautoesporte.globo.com...0-BRILLIANCE+CHEGA+AO+MERCADO+BRASILEIRO.html


Translated with Google:
The Chinese automaker Brilliance has already landed its vehicles in Brazilian territory. Since the end of October, four vehicles can choose between: CRF , CRF Cross , FSV and the Splendor, better known as BS4 on European soil.

The FRV is equipped with a gasoline engine of 1.5 liters and 113 hp. This same block is also incorporated in FRV Cross, which shares almost everything with the exception of aesthetic jacket. In both cases are associated with five-speed manual gearbox. As for the FSV, moves through the 1.6i 16v 100 hp. Not particularly brilliant, but can be quiet enough for use. The most interesting is its standard version, including a navigation system with 6.5-inch touch screen, ABS, parking sensor and automatic air conditioning.

Finally, the Splendor comes associated with motor 136 hp 1.8i 16v Mitsubishi home. It may opt for the manual transmission, standard, or a four-speed automatic. The standard equipment and other details will be communicated during the Auto Show San Paulo, in late October.
 
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