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I saw the new logo today, on the same color car funnily enough....

Looks much nicer, its a mixture of logo and Chinese character. I like this particular style! the Beijing 2008 Olympic logo is quite clever in this nature.

http://images.beijing-2008.org/img051027/logo.gif

The white squiggle in the red square is the character 京 - part of the Chinese word that makes up Beijing 北京
 
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