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Lost in the 2007 Geneva show’s Green Blitz and all the boutique vehicle brashness was an ordinary-looking booth like several others on the Geneva show floor. Its cars seemed nothing special, but they looked ok, the press release was clearly written by someone that understands English, and its cars are hitting European roads right now.

No, it’s not Chery, Chengfeng or Geely, it’s a Chinese automaker called Brilliance JinBei Automobile, and its appearance on the Geneva show floor marked the first time a Chinese automaker has come to Geneva with vehicles in tow.

And unlike its other Chinese competitors mentioned above, Brilliance seems to actually have it together, or at least it looks like it does. Brilliance, which was the first Chinese automaker to enter the European market through a partnership with HSO Motors Europe, used Italdesign Giugiaro as the vehicle designer for its first car, a sedan called the BS6. Porsche’s development center helped to optimize the chassis and the 2.0 and 2.4-liter four cylinder engines that power it were sourced from Mitsubishi. In addition, BMW production specialists advised the company on its build techniques.

The BS6 is the first of several vehicles the automaker has planned, and at Geneva, it displayed two more vehicles, a BS4 sedan that’s smaller than the BS6 flagship, and a coupe called the BC3, both of which are scheduled for European debuts this year. Sales goals are modest, with 75,000 vehicles forecast by 2010.

Yep, you guessed it, Brilliance also has designs on the U.S. Although no firm dates have been announced, 2011 has been thrown out. At first glance, Brillance looks like it may have a much better chance, and strategy, to make it Stateside earlier than its Chinese counterparts.
 

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That'd be sweet! They have the best looking, by far, of all Chinese cars! Please bring them to the US soon, I want one!
 

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sorry to post twice, :eek: but after I posted it I couldn't delete.sorry again:(
 

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Sorry...........

daewoo-chevrolet said:
Great looking cars and better names than the original names (for Europe). But the cars aren't cheap: a Kia Magentis (Optima), Chevrolet Epica (Daewoo Tosca) or Hyundai Sonata cost here the same as the BS6!

My apologies, daewoo-chevrolet...........here in China the Brilliance is definitely less expensive than the models you mentioned. However, it IS possible if you get the top of the line Brilliance with ALL the options to be in the middle of the pack price wise (more than the Epica but less than the Sonata). Also, Brilliance is considered to be the BEST chinese car company going right now (not the biggest, just the best in terms of original design and quality) by most chinese car buyers - so as a result it is becoming a "cool thing" to own one here now!
 

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I know that it is a different story in China, but this tread is about Brilliance in Europe, and in Germany the BS6 2.4 (130 hp) costs 23.000 euros, a Kia Magentis 2.0 (144 hp) 21.900 and a Volkswagen Passat 1.6 FSI (115 hp) 23.600. In the comparison test from AutoBild between these models, the Brilliance lost because his poor quality, poor safety level and engine.
 

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Yeah,you're right.In Germany The Brilliance doesn't have a chance with that price,at least against the German VW passat for just another 600 Euros more price.:D
 

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daewoo-chevrolet said:
I know that it is a different story in China, but this tread is about Brilliance in Europe, and in Germany the BS6 2.4 (130 hp) costs 23.000 euros, a Kia Magentis 2.0 (144 hp) 21.900 and a Volkswagen Passat 1.6 FSI (115 hp) 23.600. In the comparison test from AutoBild between these models, the Brilliance lost because his poor quality, poor safety level and engine.
Did the BS6 that Autobild compared at the same specs as the one pictured on the http://www.asiancars.tk/ website or was it this one that the UK press tested: http://www.autoexpress.co.uk/carreviews/firstdrives/204329/brilliance_bs6.html? Assuming that the comparison was with the BS6 in the UK press article, then the interior quality and safety level have definitely improved, and the new 1.8L engine should improve engine performance some.

eddie said:
Yeah,you're right.In Germany The Brilliance doesn't have a chance with that price,at least against the German VW passat for just another 600 Euros more price.:D
definitely not with the BS6, but a BS4, which has better safety levels and quality, and should deliver better performance with a respectable V6 should present a stronger contender.
 
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