source: Gasgoo.comMay 9, 2008 - Chang Feng Motor, a Chinese automaker famous for producing SUV, starts to adopt a diversification strategy. Chang Feng Motor aims to accelerate its diversified development and is looking to go global riding on its SUVs.
Chang Feng now plans to become an all-round automaker from a specialized SUV manufacturer and aims to develop diversified products and marketing, said Li Jianxin, president of Chang Feng Group.
At this Beijing auto show, Chang Feng Motor debuted Liebro CS7 (China's first crossover model) and Kylin CP1A sedan, a bellwether of new SUV products. The CP1A sedan is expected to go on sale next year.
The 1.8L CP1A, available with a Mitsubishi engine or Chang Feng own-brand engine, targets the mid-sized family car market to improve the overall competitiveness of Chang Feng vehicles along with the Kylin hatchback.
Chang Feng will launch two or three new vehicle models each year from now on, covering pick-ups and SUVs. Simultaneously, Chang Feng is developing the CP1 and CP2 platforms in order to explore the C-class car segment besides the A-class car.
Despite the car not actually going into production yet, or being unlikely to be on sale until 2009, the Changfeng CP1A’s price has been leaked to the press - 50,00rmb, which makes it one of the best looking (in CCT’s humble opinion) and cheapest cars on the road. The downside to the 50k price tag is the engine size, a mere 1.3l, but we hear that there will be bigger ones on the way, including a 1.8l.
Changfeng are reportedly working on three platforms, CP1, CP2 and a CP3. As the model no may indicate, the above car is on the CP1 platform. Changfeng have spent over 2.5 billion RMB on developing these platforms, a model based on the CP3 platform is expected to be launched in 2010.
Mitsubishi, Changfeng’s joint venture partner in China, has reported that China is now its most important market in terms of sales and will be working very closely with Changfeng over the coming years to bring Mitsubishi cars into China, and to set up production in China. Mitsubishi is the second largest stake holder in Changfeng with a 14.9% share, however, Mitsubishi and Changfeng are reportedly working on a 50:50 joint venture plan which could see Changfeng building Mitsubishi cars for the Chinese market.