I think Chery is tapping into a strong desire on the part of many Chinese people to see a homegrown independent Chinese branded car become a leader.
I talk to Chinese people on the mychery.net Chinese board regularly, and this is a common feeling expressed. There is a lot of pride associated with being able to support a Chinese car, especially as Chery's quality has been rapidly increasing in the past couple years.
I talk to Chinese people on the mychery.net Chinese board regularly, and this is a common feeling expressed. There is a lot of pride associated with being able to support a Chinese car, especially as Chery's quality has been rapidly increasing in the past couple years.