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Re: Chery business news

Chery produces 2,000,000th car

From China Car Times:
Chery’s massive growth from a small, techinically illegal backwater car maker to one of China’s fastest growing car makers is amazing, their rate of growth in terms of sales over the past 15 years has shown their determination to ‘make it big’ on a global scale. Today Chery produced car no 2,000,000, a Chery Reely X5 SUV. In 2007 they produced their one millionth car, and in just two years they are already on the two millionth, in another two years where will they be?

Not many car manufacturers in China have made it into the two million car production figure, the first to make it was VW in June 2002, followed by FAW-VW in July, GM made it in 2008, and Guangzhou Honda made it this month. For Chery to join this special club so early is quite remarkable.

Riich and Reely are Chery’s two new brands which they expect to sell abroad. Chery’s current overseas activities include 15 overseas factories which have produced a combined 370,800 cars in the past few years. Chery aims to increase this no with a range of new vehicles. However, in overseas sales Chery appears to be the best selling Chinese car brands.
 

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CHERY produced its 2 millionth car !

a great milestone for a great chinese automaker. Soon we will see its 5 millionth car

Chery's 2 millionth vehicle rolled of the production line on March 26. Chery announced the formal launch of two brand new models including the X5 and H5 at an off-line ceremony.

With a total output of 2 million units, Chery has become China's fifth largest manufacturer of passenger vehicles, after Shanghai Volkswagen, FAW-Volkswagen, Shanghai General Motors and Guangzhou Honda. Chery is also China's first enterprise which has independently developed and manufactured 2 million passenger vehicles.

Chery’s 1 millionth vehicle rolled off its assembly line in 2007. So far, the automaker has put an end to its first development stage characterized by “rapid and satisfying development," and has entered a brand new development stage, during which it will improve product quality, service, brand image and increase brand value.

Owing to 10 years of technology research and development, Chery spent one-fourth of the time it took to manufacture its first million vehicles to make the second million. At the same time, Chery exported 230,000 vehicles over the past two and a half years, 1.6 times its total export volume for the previous seven years, accounting for 45 percent of China's total. So far, Chery has become China's biggest exporter of passenger vehicles for seven consecutive years. As a leading enterprise, Chery has fully demonstrated the "Chery Acceleration."

Chery's strategic development goal is to develop itself into a global brand and become a "Chinese business card." To this end, it has formulated a six-year medium-term development strategy between 2008 and 2013. Following the preparations in 2008 and the overall arrangement in 2009, Chery will improve its product quality and marketing operations in 2010. It has already made preparations to embark on a new development journey.

"Although the figure of two million does not mark an outstanding milestone in Chery's development course, it is a solid step in Chery's 'Long March' to build up a world famous brand for China's automobile industry. This step will help us to lead the advancement of Chinese-brand vehicle manufacturers in a faster and sounder development manner," said Yin Tongyao, chairman and general manager of Chery.

By People's Daily Online
 

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Chery Alado exports Eastar MPV to Thailand and Indonesia

Chery Alado Automobile Sdn Bhd will start exporting the locally assembled Chery Eastar 2.0L MPV to Thailand and Indonesia, starting with 50 units to each country. By the end of 2010, Chery expects this figure to touch 500 units. Next export targets are Singapore and Brunei in 2011. The Eastar is put together at Oriental Assemblers in Johor alongside the Tiggo SUV.

The Eastar 2.0L made its debut here last month. Its 2.0-litre ACTECO engine was jointly developed by Chery and AVL of Austria, producing 134 bhp and 180 Nm. Paired to a four-speed automatic, this twin-cam unit will retire the dated 2.4-litre Mitsubishi 4G64 engine, which was an Eastar selling point that Chery Alado harped on previously. In Malaysia, the 2.0L ACTECO engine alone gets a 5-year or 200,000 km warranty (the rest of the car gets a 3-year/100,000 km warranty). It’s priced at RM79,998.

Chery has done quite well in Malaysia lately, spurred by the well received Eastar. Last year, Chery sold more than 1,800 vehicles, a 170% increase over 2008 figures. This year, they are targetting sales of over 5,000 units. The company plans to introduce three new models this year, including a compact car, to achieve that target. Looking at Chery’s range, this could possibly include the more modern looking A1 and A3 or the oddball QQ6.

http://paultan.org/2010/06/03/chery-alado-exports-eastar-mpv-to-thailand-and-indonesia/
 

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Chery Auto posts record sales in Egypt

January 7, 2011
Chery Automobile Co., Ltd. posted record sales of 18,000 vehicles in 2010 in Egypt, where it has launched five self-developed models, Shanghai Securities News said Friday.

The five Chery-branded models including the A1, A3, A5, Easter and Tiggo has gained the Chinese automaker a market share of 7.4 percent in the country.

Chery sold 12,000 vehicles in the Egyptian market in 2007 and 16,000 in 2008, and saw sales back to 12,000 again in 2009 due to financial crisis.

With the help of its local partner DME, Chery had built 44 sales outlets in Egypt by the end of 2010; and will increase the number to 60-70 by 2014.

Chery's own brand products are well received among those middle class Egyptians. Its A5 sedan is reportedly sold for 110,000 yuan ($16,600) now, a price similar to General Motor's best-selling model Chevrolet Cruze which costs 130,000 yuan ($19,600) there.

The Anhui-based automaker had exported 460,000 vehicles as of November 2010, with total exports expected to break 500,000 units by April 2011, a person responsible for the company's export business told Shanghai Securities News.

In addition, nfdaily.com today says Chery is estimated to report sales to 700,000 vehicles in 2010, aiming to grow its sales by 30 percent this year to 900,000 units. The company's exports will likely hit 150,000 units in the meanwhile.

http://autonews.gasgoo.com/china-news/chery-auto-posts-record-sales-in-egypt-110107.shtml
 

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Chery Auto posts record sales in Egypt

January 7, 2011
Chery Automobile Co., Ltd. posted record sales of 18,000 vehicles in 2010 in Egypt, where it has launched five self-developed models, Shanghai Securities News said Friday.

The five Chery-branded models including the A1, A3, A5, Easter and Tiggo has gained the Chinese automaker a market share of 7.4 percent in the country.

Chery sold 12,000 vehicles in the Egyptian market in 2007 and 16,000 in 2008, and saw sales back to 12,000 again in 2009 due to financial crisis.

With the help of its local partner DME, Chery had built 44 sales outlets in Egypt by the end of 2010; and will increase the number to 60-70 by 2014.

Chery's own brand products are well received among those middle class Egyptians. Its A5 sedan is reportedly sold for 110,000 yuan ($16,600) now, a price similar to General Motor's best-selling model Chevrolet Cruze which costs 130,000 yuan ($19,600) there.

The Anhui-based automaker had exported 460,000 vehicles as of November 2010, with total exports expected to break 500,000 units by April 2011, a person responsible for the company's export business told Shanghai Securities News.

In addition, nfdaily.com today says Chery is estimated to report sales to 700,000 vehicles in 2010, aiming to grow its sales by 30 percent this year to 900,000 units. The company's exports will likely hit 150,000 units in the meanwhile.

http://autonews.gasgoo.com/china-news/chery-auto-posts-record-sales-in-egypt-110107.shtml
 

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Re: Chery business news

A new, determined Chery reestablishes in PH

January 11 2011

MANILA, Philippines—It was a case of déjà vu as this writer found himself once again in Wuhu, a prosperous industrial city 400 kilometers west of Shanghai in China on a cool December day.

Nothing much has changed since this writer first visited Wuhu in 2007. Here, you are much more likely to encounter a vehicle made by Chery Automobile Co. or meet an individual working for this Chinese automaker, which is one of Wuhu’s biggest employers.

In this city roughly the size of five Metro Manilas, Chery Automobile owns four vehicle manufacturing plants, two engine manufacturing plants and two transmission plants within the automaker’s vast 725 hectare property.

As China’s largest independent auto producer and exporter (meaning, unlike its Chinese counterparts that are either state-owned or have made joint venture with any of its foreign counterparts like what Shanghai Volkswagen, FAW Volkawagen or Shanghai General Motors did), Chery Automobile produces a staggering 900,000 vehicle units a year, 900,000 engine units a year as well as 450,000 transmission units a year.

Baffling

Considering the company is one of China’s most successful automakers (in China, it sold more than 700,000 units in 2010 and is expected breach the 1 million mark this year) as well as top exporters (selling the Chery brand to more than 70 countries and territories around the world), it is quite baffling why the Chery brand hasn’t made a significant headway here in the Philippines?

“In 2007, Chery Automobile entered the Philippine market at a time when the company was just starting to export its cars to other parts of the world. Experience was one thing it hasn’t yet to gain. The company soon realized it needed a different strategy in order to succeed outside China,” said Dr. Chang Si-Chung, CEO of Chery Motors Philippines Inc., the new group that will handle the Chinese automotive’s activities here in the country.

This time, Chang relates that CMPI will be taking small steps but will ensure that each one would be more firmly rooted.

“We have learned so much from the debacle of the previous group. This time, the Chery brand will be managed by a new and determined team, with fresh strategies that will focus more on building up the the brand that has been trusted in China and other parts of the world. The new team will give more emphasis on the after sales support and services as well as the improving its dealer network rather than how many units it could sell each month,” said Chang.

Assembly plant

Chang informed that as CMPI formally takes over the brand’s distributorship here in the Philippines (which was previously held by Iseway Motors Philippines), the team will be moving to its new corporate headquarters in Las Piñas City, a strategic decision to be closer to Sta. Rosa, Laguna where it is planning to set up its assembly plant.

This new Las Piñas office will house the company’s technical training and service area, a parts warehouse and is currently building a new, state-of-the-art pre-delivery inspection (PDI) facility.

“CMPI will continue to sell Chery’s current model line-up that has been known for its affordability, including the Chery QQ mini-car and the Tiggo SUV. This year, we are poised to launch the all-new Chery A113 which will be sourced initially from Taiwan and at the same time, relaunch the upgraded V213 mini-van,” shared Raymond Tribdino, VP for Marketing and Sales and soon director for Philippine assembly operations.

http://business.inquirer.net/money/...07/A-new-determined-Chery-reestablishes-in-PH
 

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Chery’s Plant in Venezuela Put Into Operation

On August 29th, a grand ceremony was held to mark that Chery’s ZGT plant in Aragua of Venezuela start producing cars. Ricardo Menendez, the minister of Science and Technology of Venezuela, Rafael Isea, governor of Aragua State, Chen Ping, commercial counsellor from Chinese embassy in Venezuela, Zhou Biren, vice general manager of Chery Auto and general manager of Chery International, and Jahrold Maizo, vice general manager of ZGT was present at the ceremony. Hugo Dhavez, the president of Venezuela sent his congratulation and concerns through internet to all Chery employees.

Zhou Biren, vice general manager of Chery Auto delivered an exciting speech. He said that the plant is the outcome of China and Venezuela’s friendship and it will provide more competitive products for Venezuelans after it was put into operation. Ricardo Menendez, the minister of Science and Technology highly commented on Chery Auto’s products quality and R&D capabilities and he also expressed his hopes that Chery Auto’s plant could bring more development opportunities for Venezuelan auto industry.

Chery Auto entered the Venezuela’s market in May 2006. Its products gained great popularities from the local people by fashionable appearance and reasonable price. 3500 vehicles were sold in the first year when Chery entered Venezuela and after that Chery’s sales had been rising continuously. Due to the limitation of import quota regulated by Venezuela government, Chery’s supply always could not meet the demand of local market. With the completion and put into operation of the plant, Chery will see a sustainable and fast growing of its sales in Venezuela.

Venezuela has abundant oil resources with price of 10 cents each liter, so the cost of using vehicle is low there. However, the auto industry is under developed and the production capacity is low. Demands from low-income citizens could not be met before. Venezuelan auto industry was started in the beginning of 1960s and before the completion of Chery’s plant, there were only 15 auto assembly plants nationwide and 250 thousand vehicles could be assembled. Mainly these auto plants were built by international auto companies from Europe, America, Japan and South Korea like CHRYSLER, GM, FORD, HONDA, TOYOTA, MITSUBISHI, VW, FIAT and RENAULT, etc. The completion of Chery’s Plant makes Chery the first Chinese auto company which was legally allowed to assemble vehicles and acquired import quota. It laid a solid foundation for Chery to further develop in Venezuela market.

As Chinese top independent auto maker, Chery has won the No.1 title of Chinese passenger vehicles exportation by strong technology support and rich marketing experiences for 8 consecutive years. It has more than 1000 sales and service stations in over 80 countries. The total exported vehicle reaches 500 thousand early this year.

According to the management of Chery Auto, more positive measures will be taken to boost the development of auto industry of Venezuela, provide more competitive good products for Venezuelans after the completion of the plant. Chery will spare no effort to contribute to the development of Venezuela’s economy and the friendship between the two countries.

source: cheryinternational.com


 

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Chery Unveils Eastar ST in New Flagship Showroom

One of the largest Chinese independent vehicle manufacturer, Chery Automobile Co. has officially launched their new flagship showroom in Petaling Jaya, Selangor, to establish their commitment towards Malaysian market.

Members of the media and specially invited chery dealers were treated to a Chinese Dragon Dance to mark the occassion and, in conjunction with the launching of their largest 3S centre, they also unveiled an enhanced Chery Eastar ST.

The new showroom offers a wide range of services, from after hours drop off box to express servicing lane. Chery is said to have invested RM5 million worth of spare parts and 73,000 line items to meet the growing local demands.

The 110,000 square feet new showroom has 30 service bays able to accommodate up to 70 cars daily. Apart from the comfortable lounge and merchandising store, there is also a movie theatre for customers waiting for their car.

Chery currently has 55 sales and service centres in Malaysia all supported by reliable and professional service teams that offers 24 hours breakdown service.

“Today we are very honoured to announce two momentous occasions, the launch of our largest 3S showroom in Malaysia and our Chery Eastar ST. Through the years, we have given our best in order to offer our customers with top quality products and excellent service; and we want to continue this legacy with a steady approach. Buying a car can be complex and confusing, and the purchase may create a huge impact in the consumers’ life. Hence, it is essential for us to provide more than a product and service.” said Chery Automobile Malaysia Chief Executive Officer Paul Ng.

“‘Here to Stay’, as it being our brand promise to our customers, the opening of this showroom is dedicated in providing our customers a good experience that will stay in their hearts for life. We are here to develop a lifelong relationship with them,” he added.

“South East Asia is an important market for us, and stepping in to the Malaysian market marks an important milestone in Chery’s history. Strategically located in the crossroads of East-West trade route, Malaysia has a wonderful business environment which is supported by a market-oriented economy, stable government policies, well-developed infrastructure, and dynamic human capital.” said Chery Holding Sdn Bhd Chairman GEN (R) Tan Sri Dato Sri Nik Ismail Bin Nik Mohamed.

“Moving forward, I’m glad to share with you that we are positioning Malaysia as our right-hand drive automotive hub to export Chery’s products to countries like Thailand, Indonesia, India, Sri Lanka, and Pakistan.” he added.

The unveiled ST is a facelifted version of the Eastar variant that features subtle differences. Most visible add-ons are the LED running lights, bold new grille design, full bodykit complete with rear spoiler and finished in bright red paint job.
http://www.wemotor.com/blog/2012/06/chery-unveils-eastar-st-in-new-flagship-showroom/
http://paultan.org/2012/06/25/chery...-st-brand-to-expand-countrys-role-as-rhd-hub/



 
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