Chery to reveal new brand strategy this year.
February 10th, 2009
Whilst Geely seems to be organising its brands brands into four line ups, Chery seems to be content on pumping out various cars, many of which overlap with each other, or have cars competing against each other in the same segment.
The new Chery brand strategy is expected to be launched later this year, around April, which will just be in time for the Shanghai show. Previously we learned that Chery are planning to launch the Karry brand, which will be Chery’s truck range, and will be comprimised of kei style mini vans and trucks, a larger pick up truck may possibly join the line up sometime in the future.
From 2003 to 2009, Chery have been promoting their Cloudwind, QQ, and Eastern Child range of cars. In 2009 this line up willl change to three distinct brands, which will see the Karry brand in the economy segment, the A-series, QQ, and Faira in the lower to mid segment, and a currently unknown premium brand. Blueprints for the total brand line up have yet to be announced.
from China Car Times
February 10th, 2009
Whilst Geely seems to be organising its brands brands into four line ups, Chery seems to be content on pumping out various cars, many of which overlap with each other, or have cars competing against each other in the same segment.
The new Chery brand strategy is expected to be launched later this year, around April, which will just be in time for the Shanghai show. Previously we learned that Chery are planning to launch the Karry brand, which will be Chery’s truck range, and will be comprimised of kei style mini vans and trucks, a larger pick up truck may possibly join the line up sometime in the future.
From 2003 to 2009, Chery have been promoting their Cloudwind, QQ, and Eastern Child range of cars. In 2009 this line up willl change to three distinct brands, which will see the Karry brand in the economy segment, the A-series, QQ, and Faira in the lower to mid segment, and a currently unknown premium brand. Blueprints for the total brand line up have yet to be announced.
from China Car Times