SHENYANG, Nov 07, 2007 (SinoCast via COMTEX) -- BCAHY | charts | news | PowerRating -- Shenyang Brilliance Jinbei Automotive Co., Ltd., a venture of Brilliance China Automotive Holdings Limited (SEHK: 1114) and Shenyang Jinbei Automotive Co., Ltd. (SHSE: 600609), announced at a press conference in Cairo on November 5, 2007 that it launched Splendor, a sedan model, in Egypt.
Splendor is the second car model of the Shenyang-based venture to be sold in Egypt after Galena, a medium-grade sedan model in 2006. It is also a sign that the automaker has made its brand name known in the country and made achievement in expanding oversea market.
The automaker is confident in enlarging international market share especially in Egypt, which plays a strategic role in Middle East and Africa, says Liu Zhijun, president of the company.
Brilliance China Automotive entered Egypt in April 2005 by cooperating with BMW's local venture. The Chinese automaker agreed to export 2,000 sets of components of Zhonghua brand sedans to the country by the end of 2005, marking the first export of Chinese medium-grade sedan to the country