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"China has launched a four-month "war" on tainted food, drugs and exports, state media reported on Friday, as beleaguered officials embraced time-tested campaign tactics to clean up the country's battered image. The campaign will focus on products that have dented consumers' confidence in the "Made in China" label.

Chinese Vice Premier Wu Yi told officials the campaign, to run to the end of the year, would focus on problem products that have badly dented domestic and foreign consumers' confidence in the "Made in China" label. "This is a special battle to protect the health and personal interests of the public and to protect the reputation of Chinese goods and the national image," Wu said, according to the government Web site.

The world's largest toymaker, Mattel, recalled more than 18 million Chinese-made toys in mid-August because of hazards from small magnets that can cause injury if swallowed, just two weeks after it recalled 1.5 million toys due to fears over lead paint. Wal-Mart said it was asking suppliers to resubmit testing documentation for the toys it sells after Mattel's move.

Other Chinese export scares have hit toothpaste, animal-food ingredients, tires, eels and seafood, and deadly chemicals that found their way into cough medicine, killing dozens of patients in Panama. Shaken by the product scares, China has fought back with new rules, factory shutdowns, constant news conferences and now an old-style campaign to shake up local officials often more focused on economic-growth targets.

Wu blamed lax inspection and enforcement and failure of officials in rival agencies to cooperate. She vowed to whip them into line with a list of eight tasks and 20 specific goals. "In China, this campaigning method still has a role to play in addressing relatively simple problems, because when grassroots officials see the premier or vice premier taking up an issue, focusing on it, they know they also have to sit up and pay attention."

Since 1949, the ruling Communist Party has often resorted to short-term storming campaigns to deal with enemies, pests and policy bottlenecks, though the frequency and intensity of these efforts have died down in past decades. "The execution of Zheng Xiaoyu was also part of that campaigning approach to get officials' attention," said Mao, referring to the former head of the national food and drug safety watchdog, who was executed in July for taking bribes.

In the latest health scare the Shanghai Daily reported on Friday that city officials had seized more than a ton of kelp soaked in a toxic chemical to keep it looking fresh. They also found fake wine and vinegar. Wu, the powerful trade-policy chief who was named head of a leading group on product safety, announced targets to clean up pig slaughtering, restaurants and canteens, pesticide use, food additives and the country's vital exports.

She defended the general quality of food exports but said there were also deep-seated problems. "In some businesses the management level is low, production conditions are poor, quality levels and standards are low, and reliability is weak," she said."
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