Nanjing Automotive Corporation – the new owner of the MG brand – has recently held a press conference in Beijing to present the MG brand credentials and its future development to an eager Chinese media.
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The press were treated to a thorough overview of the brand's history, achievements, landmark products, and an insight into the degree of affection that the brand has enjoyed – particularly in Britain.
In a significant gesture, several key personnel from within the two major MG clubs were invited to attend the event, and provide the media with an explanation as to why the MG fanbase is the biggest single group of enthusiasts in the world.
With over 80 years of history behind the MG brand, its heritage is well-known in Europe, but in China the brand and its products remain largely unknown to both the media and car buyers.
With the Chinese car market growing at a phenomenal pace, the acquisition of MG clearly represents a huge opportunity to the NAC organisation, which has ambitious plans for MG, both in its domestic market, and overseas.
In the build-up to the planned commercial launch of the new MG products later in 2007, NAC MG acknowledges that clear communication of the marque's illustrious history will be a core element in its marketing strategy.
It will also be an important factor in its appeal to a new generation of consumers, particularly during the crucial launch period.
The press were treated to a thorough overview of the brand's history, achievements, landmark products, and an insight into the degree of affection that the brand has enjoyed – particularly in Britain.
In a significant gesture, several key personnel from within the two major MG clubs were invited to attend the event, and provide the media with an explanation as to why the MG fanbase is the biggest single group of enthusiasts in the world.
With over 80 years of history behind the MG brand, its heritage is well-known in Europe, but in China the brand and its products remain largely unknown to both the media and car buyers.
With the Chinese car market growing at a phenomenal pace, the acquisition of MG clearly represents a huge opportunity to the NAC organisation, which has ambitious plans for MG, both in its domestic market, and overseas.
In the build-up to the planned commercial launch of the new MG products later in 2007, NAC MG acknowledges that clear communication of the marque's illustrious history will be a core element in its marketing strategy.
It will also be an important factor in its appeal to a new generation of consumers, particularly during the crucial launch period.
