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Chinese auto exports
Published: 5/9/2006 | Last Updated: 5/9/2006 19:30 London Time
Cruising down the Via Veneto in a Chinese motor may not sound like La Dolce Vita, but it is a step closer now China's Great Wall Automotive is shipping sports utility vehicles to Italy. It also marks a milestone for Chinese carmakers.
So far, exports have gone mainly to emerging markets such as Africa and the Middle East. Making inroads into mature markets – specifically ones where style, safety and environmental friendliness are paramount – suggests Chinese carmakers want to grab global market share like their Japanese and Korean peers.
There are huge caveats. Geely and Chery, the two biggest groups, have yet to realise their US ambitions. Most of China's grand plans for Europe have come to naught, following failed crash-tests and inability to improve emissions standards. Great Wall avoided some of the issues that hamper its peers, including copycat designs, and has chosen a niche market in SUVs. Key parts come from the more established industry names like Mitsubishi. The Hover SUV may be no Ferrari, but it would not look out of place, say, outside the school gates. At half the price of a comparable European model, drivers can afford to overlook the odd aesthetic blemish.
Even if Great Wall is a special case, domestic dynamics will drive more local manufacturers overseas. The home market may be the second biggest in the world, but it is blighted with massive capacity and volatile pricing. Passenger car sales are up 41 per cent this year, according to CSM consultancy, but that is flattered by a low base and lifted by a record number of new models. Deceleration is already evident: July growth slipped to 10 per cent. Alas, most Chinese carmakers have much work to do – on engineering, marketing and distribution fronts – before overseas markets look any more welcoming.
http://www.euro2day.gr/articlesfna/20327628/
Published: 5/9/2006 | Last Updated: 5/9/2006 19:30 London Time
Cruising down the Via Veneto in a Chinese motor may not sound like La Dolce Vita, but it is a step closer now China's Great Wall Automotive is shipping sports utility vehicles to Italy. It also marks a milestone for Chinese carmakers.
So far, exports have gone mainly to emerging markets such as Africa and the Middle East. Making inroads into mature markets – specifically ones where style, safety and environmental friendliness are paramount – suggests Chinese carmakers want to grab global market share like their Japanese and Korean peers.
There are huge caveats. Geely and Chery, the two biggest groups, have yet to realise their US ambitions. Most of China's grand plans for Europe have come to naught, following failed crash-tests and inability to improve emissions standards. Great Wall avoided some of the issues that hamper its peers, including copycat designs, and has chosen a niche market in SUVs. Key parts come from the more established industry names like Mitsubishi. The Hover SUV may be no Ferrari, but it would not look out of place, say, outside the school gates. At half the price of a comparable European model, drivers can afford to overlook the odd aesthetic blemish.
Even if Great Wall is a special case, domestic dynamics will drive more local manufacturers overseas. The home market may be the second biggest in the world, but it is blighted with massive capacity and volatile pricing. Passenger car sales are up 41 per cent this year, according to CSM consultancy, but that is flattered by a low base and lifted by a record number of new models. Deceleration is already evident: July growth slipped to 10 per cent. Alas, most Chinese carmakers have much work to do – on engineering, marketing and distribution fronts – before overseas markets look any more welcoming.
http://www.euro2day.gr/articlesfna/20327628/