Dangdong Shuguang is located in the city of Dandong and is a part of Liaoning ShuGuang Automotive Group. Other parts of this group are HuangHai bus factory and production of automotive components (gear, suspension, axle). Shuguang was originally founded in 1984. In 2004 Pyeonghwa started ckd assembling of Shuguang's in North Korea.
I saw an Aurora a few months ago with the Huanghai logo on it. I only knew about the bus manufacturing arm of the company, so I was a little puzzled by seeing an SUV with a bus badge on the front.
I checked the company out and it looks like they're going to produce their own version of the Hyundai Santa Fe quite soon. It's called Qisheng.
If it's from Shuguang, I'm pretty sure that this new Qisheng will be worth a close look. This is a big company with lots of experience with drivetrains and other auto-related ventures. I think we can expect a lot from this dynamic company.
Maybe for their light truck line they wanted to avoid a brand name foible like "Gonow". They may have looked at the name "Shoe Guang" (Shuguang) and felt that Huanghai (Yellow Sea) sounded like a better bet for marketing passenger vehicles successfully.
I'm not actually sure if the SUVs are being marketed as Huanghais rather than Shuguangs. On the Aurora I saw, there was no mention of a manufacturer. All I recognized was the badge, which you can see on this tropical-theme bus.
Now that I look at Raul's pictures a little more closely, I see the same badge on all the trucks. So the logo may not just be the Huanghai logo, but the Shuguang Group logo.
Omg , not another manufacturers. There are just way too many, it is really hard for the Chinese government to keep check and ensure quality control . This is crazy
Prior to introducing this XiaoChaiShen, or "Little diesel god", Shuguang had used the ubiquitous-in-China, Isuzu-based bodies exclusively. Now like Great Wall, Zhongxing, Pulaide, Tianma, Yunnei, Dong'an Heibao, Nanjing Dongyu, Yituo, and others, Shuguang is choosing to use the stronger Toyota type body. Having long been duplicating Toyota drivetrain components, it appears to have seen an advantage.
I think that Effa Pick-up is not produced by Dangdong ShuGuang but rather by some other Chinese manufacturer. I hope other members will help you more as we have some users from South America.
Effa PickUp is the Aojun model produced by Dangdong ShuGuang in the first page of this tread are a picture of this vehicle but no more information.
For these reason I posted my message.
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