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Dongfeng Honda to Produce 'Inspire' in China

SHANGHAI - August 28, 2007:

Dongfeng Honda is set to produce the Honda Inspire locally in China, Chinese media reported yesterday. Honda's Inspire model is similar to Honda Accord in both appearance and car size, but it is "better" than Honda Accord. The model will feature CMS, E-Pretensioner and HiDS.

Targeting a similar market segment with Honda Acura, Honda Inspire may herald the coming of Honda Acura to Chinese market.

Chinese media said that while Accord, a middle-end car model, is produced by Guangzhou Honda, high-end Accord models will be produced in Dongfeng Honda.
 

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Dongfeng Honda to launch new B-class car in 2009.

October 23, 2008 - Dongfeng Honda officially confirmed that it will roll out a B-class car based on the Acura platform by the second half of 2009, Beijing Times said today, citing top executives of Dongfeng Honda Automobile.

In an interview with Beijing Times, Dongfeng Honda vice general manager Liu Hong told the reporter that the company has finally approved the new B-class car plan and also made clear the automaker’s 2009 sales target. The heavyweight B-class car has been included in the automaker’s new model plans for next year, with the new producing equipment in preparation, Liu said.

The upcoming new model, derived from the latest Acura B-level platform, is likely to be redesigned to adapt to the Chinese market through Acura TL, a sporty sedan especially made for the North American market. Dongfeng Honda said its production version will be a more luxury B-level car not too much different from TL in its overall style though it has undergone designs for localization

Speaking of Dongfeng Honda’s sales target for 2009, Liu Hong disclosed the company plans to seek a breakthrough next year, with three models (including the new B-class car) to total sales of 190,000 units for the whole year. The 2009 Civic and CRV will target the sales of 180,000 units and the new B-class model will be looking to surpass 10,000 units in 2009.
source: Gasgoo.com
 

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Dongfeng Honda unveils first “Green Dealer”

January 22nd, 2009 - Dongfeng Honda Automobile Co., the joint venture between Chinese Dongfeng Motor Corporation and Japan-based Honda Motor Company, officially unveiled its first “Green Dealer” in southern China’s Guangdong province on Jan.17, Information Times reported.

Honda’s “Green Factory” concept, which takes into consideration both the natural environment outside the plant and work environment inside the plant, was applied to its expansion project in various areas.

Since Dongfeng Honda was established in June 2003, the carmaker has been making efforts to introduce the advanced technologies of safety, environment protection and fuel-efficiency, Dongfeng Honda’s executive vice general manager Liu Yuhe told the reporters.

By the end of 2008, Dongfeng Honda owned 230 4S stores around China. The carmaker aimed to increase this number to 260 in 2009, reflecting a slow expansion.

“We’ll focus on quality construction of the sales channel in the next step, and have 110 the “green dealers” by the end of this year,” Liu said. All our authorized dealerships will pass the green registration (or environment protection approval) by 2010, he claimed.
source: autoincar.com
 
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